CNNMoney Embarks On Aggressive Global Expansion

CNNMoney Embarks On Aggressive Global Expansion
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CNN Worldwide has announced the expansion of its CNNMoney brand internationally, across both TV and digital, to provide consumers around the world its industry-leading business and financial news and analysis.

With the addition of staff in Hong Kong, New Delhi, London, and Dubai, CNNMoney will launch new franchises, series, features and reporting tailored directly to the regions and audiences it covers.

The CNNMoney International relaunch builds on the success of CNNMoney U.S., while utilizing the power and reach of CNN International, all under one banner.

“By uniting our portfolio of U.S. and international business reporting under the CNNMoney brand, we now offer an even more compelling product to globally-minded consumers hungry for a smart, accessible business and financial news experience – everywhere in the world,” said Mike McCarthy, senior vice president and general manager of CNN International.

Coverage from CNNMoney will span Asia, Europe, the Middle East, Africa and Latin America. It will focus on global markets and the economy, business strategy, corporate leadership, global brands, business travel, lifestyle and luxury, as well as industries such as auto, energy and technology.

The venture will tap the talents of Richard Quest, Nina dos Santos and Maggie Lake whose programs will represent CNNMoney on television. CNNMoney View with Nina dos Santos will air at 7pm HKT from London, CNNMoney with Maggie Lake will air at 10pm HKT, and Quest Means Business, anchored by Richard Quest, will air from New York at 5am HKT.  In addition, Quest will now serve as Editor-at-Large for CNNMoney and he will pen a global daily newsletter “CNNMoney Presents: Quest Means Business,” timed to the open of the Asia markets.

Also joining the CNNMoney roster are Andrew Stevens, Asia Pacific Editor based in Hong Kong; John Defterios, Emerging Markets Editor based in Abu Dhabi; Eleni Giokos, Africa Business Correspondent based in Johannesburg; and Samuel Burke, CNNMoney Business Correspondent based in New York. The multi-platform editorial teams will be led by Penny Manis, Director of Global Business News Programming based in New York, and Mark Thompson, Managing Editor of CNNMoney International who is based in London.

The global initiative will also expand CNNMoney’s data-driven storytelling and digital war rooms to international bureau, arming reporters with the most advanced tools and analytics available to drive and react to stories in the global marketplace.

“CNNMoney is an important and unique business offering for the Asia-Pacific market that already resonates with a core premium audience,” said Sunita Rajan, vice president, advertising sales Asia Pacific, CNN International.

“This global expansion will amplify that engagement and attract a wider audience who want business at their fingertips. The synergy between the influential CNNMoney brand and journalistic excellence creates a compelling advertising proposition and something our clients are genuinely excited about.”

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