CNN International Commercial Expands APAC Team With Two New Hires

CNN International Commercial (CNNIC) has announced two new appointments for the Asia-Pacific (APAC) region, welcoming Delilah Chan as sales director for Southeast Asia (SEA), and Zab Ali as digital director for North Asia.

With 18 years’ experience working and leading teams across SEA, Chan will oversee CNN’s advertising sales team based in Singapore.

In this role, she will develop strategic partnerships and manage relationships with key clients and agencies to drive CNNIC’s business goals through multi-platform strategies.

Delilah Chan

Prior to joining CNNIC, Chan was the head of sales in APAC for kids-focused digital media platform SuperAwesome. Before that, she held positions such as head of business for Twitter in SEA, and led the BBC advertising sales team in Singapore.

Meanwhile, bringing his digital expertise to the CNNIC team, Ali will be based in Hong Kong, and his primary role will be to engage with a greater number of brands on digital campaigns and enable brand integration through innovative adverting solutions. These include building and strengthening partnerships with advertising technologies, while promoting CNN’s data strategy and business development.

Zab Ali

Ali worked in both the UK and Hong Kong before joining CNNIC, having most recently been with Havas Media. Prior to that, he worked at agencies such as MRM//McCann, iProspect and Carat.

Commenting on the team expansions, Sunita Rajan, senior vice president of advertising sales for the APAC region at CNNIC, said: “These appointments are a crucial addition to the sales leadership team, which is focused on delivering best in class multi-platform solutions powered by data, content, insights and creativity which enable CNN’s growth in key markets such as Southeast Asia.

“I am pleased to have Delilah on our team, as she has a proven track record of driving growth in media, content and technology sectors in the fast-paced and evolving SEA region. She brings a wealth of experience with her and I am certain that her contribution will further enable us to achieve CNNIC’s goals.”

Rob Bradley, vice president of digital commercial strategy and revenue at CNNIC, added: ‎”In a world where a marketer’s role has never been more complex, CNN is offering a host of smart and truly cross-platform solutions that allow brands to reach local, regional and global audiences with impact from a single point.

“We are thrilled to welcome Zab, whose deep experience on the client as well as agency side and passion for digital will no doubt continue to forge these innovative solutions that enable brands to meet their marketing and business goals.”

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CNNIC Delilah Chan short film competition Zab Ali