CNN International Commercial is expanding the CNN brand and generating additional revenue streams in the areas of English language learning and international money transfers through two new partnerships.
Working with Germany-based learning solutions provider Papagei.com, CNN is launching a dynamic English language learning service – CNN Learn English.
Available on desktop and mobile, the subscription-based digital service will facilitate English language learning by overlaying CNN video content with Papagei.com’s unique translation and learning aids. Content is focused on finance and business, spanning a range of subject matters and a variety of dialects.
Tailored to enable the learning of business-level English, CNN Learn English will be available globally to consumers directly or to companies wishing to upskill its workforce.
The CNN brand is being licensed to launch CNN Money Transfers in partnership with award-winning international payments and foreign exchange specialist moneycorp. CNN Money Transfers is a payment tool managed by moneycorp, offering consumers a highly competitive service to transfer money without paying commission and the higher exchange rates often charged by mainstream banks.
The CNN-branded solution, available on desktop and mobile devices, is part of the high-growth and digitally-driven financial tech sector.
“These initiatives are yet more steps in our ambition to take the CNN brand to wider audiences by entering into smart partnerships that enhance our footprint,” CNN International Commercial chief commercial officer Rani Raad said.
“In a changing media landscape, these partnerships add new revenue streams to our business, but more importantly launch new CNN services that will be valued amongst our audiences. We look forward to working closely with Papagei.com and moneycorp to develop these propositions.”
Both CNN Learn English and CNN Money Transfers will be marketed across CNN International digital platforms, giving CNN audiences the opportunity to benefit from both products. This new business diversification expands upon CNN International Commercial’s core business areas of advertising solutions, content sales and syndication, marketing and research.