CMO Of Appliances Online Is Promoted To CEO

CMO Of Appliances Online Is Promoted To CEO
SHARE
THIS



John Winning, CEO, Winning Group and founder of online appliance retailer, Appliances Online, has announced the appointment of James Fleet, formerly Appliances Online’s chief marketing officer, to chief executive officer of Appliances Online, effective immediately.

As CEO of the Winning Group, Winning will remain actively involved with the Appliances Online business, however explained that strong growth of each business within the Group led to a decision to focus on implementing the Group’s vision, to continue to provide exceptional customer service and set the global benchmark for appliance retailing.

Winning said: “The Winning Group is continuing to experience double-digit sales growth. As such, James’ appointment will enable me to step back from the day-to-day operation of Appliances Online and maintain a high level focus fundamental for the future direction of the Group as a whole. It is crucial for us to continue to innovate, stay ahead of the curve and uphold the high level of service our customers have come to expect when shopping with us.

“The fast paced nature of today’s retail landscape, in conjunction with the continued digital disruption of the sector, means retailers need to constantly evolve their business model by pushing boundaries both online and in-store. The ability to analyse trends, anticipate what’s next and adapt your business accordingly will be the differentiator between today and tomorrow’s successful retailers.

“James worked with me on the original model for Appliances Online ten years ago, and also helped me build our very first website. I know we share the same vision for the company and I am confident he has the right insight and experience to lead the company to further success,” added Winning.

Fleet first joined Appliances Online in 2009 as marketing director however his passion and expertise covers all things ecommerce. With more than 12 years experience working with leading Australasian companies in key verticals such as travel, finance, appliances and electronics, including Westpac and Compare the Market, Fleet has a vast understanding of ecommerce, business, technology and sales.

For the past two years James has held the position of Appliances Online’s chief marketing officer. In this role he has managed Appliances Online’s marketing, user experience, technology and sales teams, which has contributed to our continued growth. Fleet has also led Appliances Online’s first social media strategy, including its early adoption of Facebook, and spearheaded the online retailer’s first above the line marketing campaign.

Fleet said: “I am excited about the opportunity to lead Appliances Online and am thankful for John’s support and the strong leadership skills he displays across the Group. Having first joined Appliances Online when it was still in its start-up stage, it’s incredibly humbling to see the heights it has reached and I am passionate about the exciting future that lies ahead.”

Please login with linkedin to comment

Latest News

Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy
  • Marketing

Aussie Netflix Watchers Vote The Brand Number One For Consumer Advocacy

Aussie Netflix customers are the strongest advocates for the brand reveals the latest findings of the the YouGov 2017 Brand Advocacy Rankings. The rankings are calculated by measuring recommend scores among each brand’s customers for the twelve-month period through October 2017. Interestingly, car-maker Volkswagen, savaged after 2016’s emissions scandals – has topped the YouGov list for […]

by B&T Magazine

B&T Magazine
Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine