Clever Buoy Fuels More Cannes Gold For M&C Saatchi

Clever Buoy Fuels More Cannes Gold For M&C Saatchi

M&C Saatchi’s Clever Buoy has proven gold really can float when it bagged a second Gold Lion for the shark and human saving work on behalf of Optus.

David Hovenden
Posted by David Hovenden

This time in the PR category, the B&T Grand Prix winner shared the honours with Fuel Communications, which did the actual PRing.

The same pairing of Fuel Communications and M&C Saatchi also took out a Silver Lion for the same work.

Whybin/TBWA Sydney also managed a Silver Lion in the category for its ‘Stay with pride’ work on behalf of Airbnb. Whybins paired with N2N Communications to do the PR work.

The excellent ‘Always like a girl, turning an insult into a confidence movement’ was the PR Grand Prix winner as expected. The campaign was the work of MSL Group New York and Leo Burnett Toronto.

There were no Aussies among the winners in the Glass Lion category, the award that recognises gender equality in communications, but that shouldn’t be a surprise to anybody as there were no Australian agencies shortlisted.

In the media section, UM Sydney and Ogilvy & Mather Sydney took home a Silver Lion for their #colouryoursummer campaign for Coca-Cola.


Proving there’s money in porn, M&C Saatchi also raised a Bronze Lion in the media category for its arousing work ‘Play with yourself’ done for the Blue Ball Foundation to raise awareness for testicular cancer. For those who’ve not seen the work, it features two actual adult performers in an actual x-rated film demonstrating how to check the toolshed for signs of testicular cancer.

Nice work, but not sure how it’d go in the Glass Lion category.

The Media Grand Prix went to Turkey’s Y&R Team Red Istanbul for its work for Vodafone, Vodafone Red Light Application.

In the Creative Effectiveness awards, OPSM’s Penny the Pirate via Saatchi & Saatchi Sydney was the sole place getter with a Bronze Lion. Sweden’s delightfully named Forsman & Bodenfors Gothenburg took out the Grand Prix, with its ‘Live Test Series’ work for Volvo Trucks.

GPY&R Melbourne scored two Bronze Lions for its ‘Donation Posters’ work for Public Transport Victoria in the Outdoor category. No other Australians bothered the scorers in the category, which saw the Grand Prix handed to little known watch, phone and computer manufacturer Apple which called upon the services of TBWA\MEDIA ARTS LAB Los Angeles. Apparently it was for the release of some product called the iPhone 6.