GoCatch, Australia’s favourite taxi and ridesharing smartphone application has appointed Clemenger BBDO Sydney as their lead creative agency to turbocharge the company’s next period of national growth.
Three agencies were shortlisted for a competitive pitch process that concluded in Sydney this week. Clems Sydney has assumed responsibility for all brand strategy and above the line communications effective immediately.
“We’re delighted to be working with GoCatch – a local success story in the transport market and noted challenger brand. The GoCatch team is ambitious, decisive and agile. They’ve got big plans for the next 12 months and we can’t wait to bring them to market,” said Emily Perrett, Managing Director of Clemenger BBDO Sydney.
David Holmes, GoCatch CEO said working with a tier one agency such as Clemenger BBDO Sydney would enable GoCatch to enhance its aggressive growth strategies over the next 12 months.
“Clemenger BBDO Sydney nailed the brief and will lead the charge of driving even further mainstream awareness of GoCatch transport solutions to Australians. We know that Australians love using GoCatch for taxi and ridesharing journeys and Clems will come on the journey with us as we gain more market share nationwide.”