Here at B&T, we get bombarded daily with news from the TV networks and radio stations spruiking that their various shows or networks are number one in their respective city, state, demographic or whatever be their choosing for the day.
Yesterday, we were lucky to receive the news that Southern Cross Austereo had both the number one and number two stations in the South Australian regional city of Mount Gambier.
According to “Xtra Insights 2019 Survey”, SCA’s Hit 96.1 and Triple M963AM were the two most listened to commercial networks for music-hungry Mount Gambians.
However, as one eagle-eyed B&T reader has pointed out, Hit 96.1 and Triple M963A are the only two commercial networks in the city, too.
Admittedly, South Australia’s second largest city can enjoy the Christian stylings of community radio station Rhema FM Live or, of course, the ABC’s nationwide offerings. Yet, when it comes to commercial, it’s SCA’s two offerings or it’s nothing.
Not so, said SCA. A spokesperson for the network telling B&T: “Yes Mt Gambier is non-competitive market commercially, but there is a minimum of nine radio stations in this market.
“Therefore, our press release is still relevant as it’s only really the ‘industry’ that recognises it as a non- competitive market,” the spokesperson said.