Cisco ANZ Appoints Independent PR Agency, Thrive

Cisco ANZ Appoints Independent PR Agency, Thrive

Global technology company Cisco has appointed thrive pr + communications to manage its public relations efforts across Australia and New Zealand. Thrive will work as the exclusive PR agency across all divisions of the Cisco business, following an extensive competitive tender process.

Affirming the appointment, Cori Drogemuller, head of communications, Cisco Australia and New Zealand, explained, “We’re excited to kick off working with the team at Thrive PR. Cisco ANZ has a great array of customer and partner stories, innovation projects and interesting news to share. The appointment of Thrive PR will assist us in sharing Cisco externally, in a more compelling and creative manner – evolving our PR & Communication impact throughout Australia and New Zealand.”

Leilani Abels, managing director for Thrive said, “To be afforded the opportunity to work with the world leader in technology, Cisco, is a terrific endorsement of our agency’s expertise in the tech and innovation space.

“Thrive will implement a B2B PR program that will engage media and key Cisco audiences in Australia and New Zealand. There are many untold stories to reveal and incredible business experts to tap into. Our strategy will be one that humanises the work that Cisco does locally and globally. The goal for Thrive is to deliver ongoing work that impacts the growth and success of Cisco. We are thrilled that Cisco has chosen to work with an Australian-owned, independent agency.”

Thrive will direct the Cisco account from its Sydney office, with the support of its Brisbane, Melbourne and Auckland on-the-ground teams. New Zealand is set to feature strongly in the Cisco PR program.

Please login with linkedin to comment

Cisco Pay TV

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]