Global technology company Cisco has appointed thrive pr + communications to manage its public relations efforts across Australia and New Zealand. Thrive will work as the exclusive PR agency across all divisions of the Cisco business, following an extensive competitive tender process.
Affirming the appointment, Cori Drogemuller, head of communications, Cisco Australia and New Zealand, explained, “We’re excited to kick off working with the team at Thrive PR. Cisco ANZ has a great array of customer and partner stories, innovation projects and interesting news to share. The appointment of Thrive PR will assist us in sharing Cisco externally, in a more compelling and creative manner – evolving our PR & Communication impact throughout Australia and New Zealand.”
Leilani Abels, managing director for Thrive said, “To be afforded the opportunity to work with the world leader in technology, Cisco, is a terrific endorsement of our agency’s expertise in the tech and innovation space.
“Thrive will implement a B2B PR program that will engage media and key Cisco audiences in Australia and New Zealand. There are many untold stories to reveal and incredible business experts to tap into. Our strategy will be one that humanises the work that Cisco does locally and globally. The goal for Thrive is to deliver ongoing work that impacts the growth and success of Cisco. We are thrilled that Cisco has chosen to work with an Australian-owned, independent agency.”
Thrive will direct the Cisco account from its Sydney office, with the support of its Brisbane, Melbourne and Auckland on-the-ground teams. New Zealand is set to feature strongly in the Cisco PR program.