Call it the Netflix or Hulu effect, but new research out of the US has shown how traditional TV watching has plummeted over the past six years by young Americans.
As the chart below from stats marketing firm Statista shows, Americans between 18 and 24 years old have culled some 12 hours a week from their traditional viewing habits from 2011 until 2017. The average Gen Y in the States now only watches 14 hours and 31 minutes of traditional television per week.
As the Statista report noted: “With the emergence of streaming services such as Netflix, Hulu and Amazon Prime Video, traditional TV is finding itself under increased pressure to retain its place as the go-to medium for entertainment, distraction and information. While people still spend more time watching TV then they do using any other medium, there are signs that indicate its future may not look quite as bright.”