Chart Confirms Plummeting Eyeballs For Traditional TV

Chart Confirms Plummeting Eyeballs For Traditional TV

Call it the Netflix or Hulu effect, but new research out of the US has shown how traditional TV watching has plummeted over the past six years by young Americans.

As the chart below from stats marketing firm Statista shows, Americans between 18 and 24 years old have culled some 12 hours a week from their traditional viewing habits from 2011 until 2017. The average Gen Y in the States now only watches 14 hours and 31 minutes of traditional television per week.

As the Statista report noted: “With the emergence of streaming services such as Netflix, Hulu and Amazon Prime Video, traditional TV is finding itself under increased pressure to retain its place as the go-to medium for entertainment, distraction and information. While people still spend more time watching TV then they do using any other medium, there are signs that indicate its future may not look quite as bright.”

Screen Shot 2017-08-01 at 8.33.10 am




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]