Channelzero Sets Sights On Shelf In Latest Venture

Channelzero Sets Sights On Shelf In Latest Venture

Channelzero On Shelf is the latest in business news from growing Sydney based strategic creative agency, Channelzero.

Ashlea Vallance
Posted by Ashlea Vallance

Recognising a gap in the market, Channelzero On Shelf is a specialised business, using logistics and planning, and a connected sales management team to provide a targeted approach like no other.

Channelzero On Shelf CEO and director Adam Vella has joined the Channelzero family to head up the new arm of the business. Vella brings over 14 years experience in FMCG sales, manufacturing and supply chain management with a focus on growth and profit strategy delivery for Primo Moraitis, Gloria Jean’s Coffees, King Transport and more recently Sonoma.

“Channelzero On Shelf is an exciting new offering that will give brands the opportunity to succeed in the Australian grocery market. We enable our clients at various stages of development from initial brand & product creation through to on shelf support, to enter the Australian grocery market with the aim of getting their products off supermarket shelves and into the hands of consumers,” Vella said.

“Paired with the support of the brand development, design & strategy services and combined FMCG sales, marketing and creative strategy experience from the existing Channelzero team, we are able to offer a holistic solution for clients all under the one roof,” Channelzero founder, Franky Callanan, added.

“Our total brand solution will change the current Australian grocery landscape by introducing new and existing local and international brands to our shelves, an exciting prospect.”

Channelzero On Shelf are already working with several new clients and are looking to expand further in the coming months as they move more products off shelves.