Channel Seven To Stream 2100 Hours Of Tennis This Summer

XXXX plays a ZZZ in his/her first round match against XXXXX during day one of the 2013 Australian Open at Melbourne Park on January 14, 2013 in Melbourne, Australia.

The Seven West-owned Channel Seven has announced it will live stream all the major Aussie tennis tournaments this coming summer including the Australian Open, Hopman Cup, The Brisbane International, Kooyong Classic and the Sydney International.

It’s estimated fans will get some 2100 hours of tennis coverage streamed to mobiles and other devices.

The Network also has the rights to the 2016 Rio Olympics and its tennis experiement will no doubt be a precursor to what fans can expect when the Games begin in early August.

Seven’s Summer Of Tennis has always been a huge rating winner for the Network, namely due to the traditionally quiet month of January. It also uses the coverage to heavily promote its pending array of new programs for the coming year

Speaking to Fairfax Media, Seven’s chief digital officer Clive Dickens said in January this year 1.2 million users streamed Seven’s coverage across the month. There were 4.4 million streams, 80 per cent were live and 70 per cent were to mobiles or tablets.

“We will significantly beat that. We’ve learnt from that and made it easier for people to access the streams this year,” Mr Dickens said. “A year in digital is a long time.”




Please login with linkedin to comment

Advertising Standards Bureau Fast Ed peter greste

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]