Channel Seven Takes Tumble In Ad Revenues But Remains On Top Spot

Channel Seven Takes Tumble In Ad Revenues But Remains On Top Spot
SHARE
THIS



The SMI figures for July have been released and show that Channel Seven remains the top free-to-air station for ad spend.

However, it wasn’t all good news for Seven this month who were forced into a humiliating back down with its fight with Nine over Restaurant Revolution, and despite scoring the most ad cash its share actually went backwards.

Seven had 38.5 per cent of the ad spend for July, Nine snared 37.1 per cent and the Ten Network continued to improve taking in 24.4 per cent.

Nine had a terrific month for ratings with July having shown the State of Origin, The Ashes and unveiling the, thus far, successful The Hotplate.

Seven is desperate to hang on to number one spot for ratings and spend for the remainder of the year and will reportedly unleash a raft of new programs in September including new fast-tracked US releases and a new format to lead into its lagging 6pm news slot. It’s been rumoured Seven’s 5-6pm time slot of Deal Or No Deal and Million Dollar Minute will be canned for new quiz show The Chase.

The metropolitan TV ad market grew 3.2 per cent in July despite the overall media sector falling 1.5 per cent

Despite the departure of its CEO Hamish McLennan late last month Ten’s revenues and ratings are on the improve. Its 24.4 per cent share of the ad market was up from 21 per cent this time last year. The Network’s success has come off the back of good ratings for MasterChef, The Project and The Living Room.

Seven leads the 2015 calendar for spend with a 39.6 per cent advertising revenue share ahead of Nine’s 38.0 per cent and Ten’s 22.4 per cent.

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]