Cartoon Network Appoints We Are Social

Cartoon Network Appoints We Are Social

Socially-led creative agency We Are Social has been appointed the social agency for Turner’s Cartoon Network, cooking up Bacon Pancake Doughnuts in its first activation.

Inspired by Cartoon Network’s hit series Adventure Time, the Bacon Pancake Doughnuts will be available across Australia at Doughnut Time stores from Thursday March 9. The doughnuts are one element of a campaign including an Adventure Time Snapchat filter and Facebook Live Q&A hosted by influencer Louna Maroun to support Adventure Time Live – an interactive, live audio-visual event in Melbourne, Sydney and Brisbane, featuring voice actors from Adventure Time.

The Bacon Pancake song made its debut in the fourth season of Adventure Time, with Jake the Dog singing the song while frying bacon on the stove. It became a cult classic, with Hugh Jackman lip-syncing the song on Dubsmash and releasing it on his Instagram account. The episode has become the highest-rated show of the series, with more than 3.5 million viewers.

Bacon Pancake Doughnuts have been created by Doughnut Time and have a maple syrup glaze in Jake’s signature yellow, topped with crispy bacon coated in caramelised pancakes and garnished with sprinkles in the colours worn by Adventure Time’s human character, Finn.

We Are Social managing director Suzie Shaw said the agency was looking forward to working on more innovative projects with Cartoon Network. “As a mum, I know that this element of the campaign brings together two things kids love: Adventure Time and Doughnut Time. And as a company, we’re looking forward to working with Cartoon Network, which is home to great brands and content. Every brief they have is a whole lot of fun.”




Please login with linkedin to comment

Nine Oracle Marketing Cloud

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]