Carrie Bickmore Lambasted For Plugging Cancer Appeal On Ten’s The Project

Carrie Bickmore Lambasted For Plugging Cancer Appeal On Ten’s The Project

The Project co-host Carrie Bickmore has copped a flogging on social media overnight for promoting her brain cancer appeal that is strikingly similar to a fundraiser held yesterday for motor neurone disease.

B&T Magazine
Posted by B&T Magazine

Bickmore used last night’s episode of Ten’s The Project to plug her Carries Beanies 4 Brain Cancer appeal, with co-hosts Waleed Aly, Gretel Killeen and Tommy Little all donning beanies on camera to help promote the cause.

However, Bickmore’s timing of the appeal launch happened to coincide with the Big Freeze annual fundraiser at the MCG, which sells blue beanies to support research into motor neurone disease.

The Big Freeze, which is put on by Fight MND, also involved ‘freezing’ Aussie celebrities by making them slide into a pool of ice in front of the crowd at the MCG who were there to watch the Melbourne Demons take on the Collingwood Magpies in the AFL.

People who tuned into The Project last night were quick to call out the show and Bickmore for “ambushing” the Big Freeze and “pushing their own agenda”.