Carat Wins Media Account For Real Estate Group CBRE

Carat Wins Media Account For Real Estate Group CBRE
SHARE
THIS



Aussie commercial real estate and investment firm CBRE has announced it has appointed Carat Australia as its media agency of choice following a competitive pitch process.

Headquartered in Sydney, CBRE operates a commercial real estate agency network of over 400 professionals nationwide.

CBRE’s head of marketing, Christine Callinan, attributed Carat’s appointment to the depth and breadth of its in-house capabilities. 

“The CBRE business model is a unique one and not without complexity,” she said. 

“We needed an agency partner that could help deliver our centralised brand strategy, but also provide that on-ground service and support for our business partners in each market across the country. 

“We look forward to partnering with Carat to further cement CBRE’s market-leading position.” 

Carat CEO Paul Brooks said of the appointment: “CBRE is laser-focused on growing its business and we believe we’re uniquely placed to help them do so. 

“We understand intimately the challenges and opportunities of a national network, particularly with the market’s current pace of change. We’re committed to delivering CBRE the thinking and products required to ensure they continue to build on their already considerable success.” 

Transition of the CBRE account will commence in January 2018.

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]