Carat Melbourne is pleased to welcome Gary Power to the team in the role of group business director on the Mondelez International account, leading the charge on big name brands including Cadbury, Vegemite, and The Natural Confectionery Company.
Power joins Carat from his previous role as commercial director at King Content, bringing with him over fifteen years’ experience in content marketing and media.
Since relocating to Australia in 2009 from Ireland, Power has played senior leadership roles on major accounts including Victorian Government and GE Australia at Zenith and Omnicom Media Group respectively.
“We are excited for Gary to be joining us; he is taking on a great team, a great client, and some of the most iconic brands in Australia. Gary’s experience in managing complexity in portfolio, region and agency partners will set him up for success on this globally-aligned account,” said Carat Melbourne’s general manager, Catherine Krantz.
Power said of his appointment, “I’m delighted to join the Carat team working across the fantastic Mondelez International portfolio. It’s an exciting time to be part of an agency with Carat’s momentum and I look forward to playing a role in building on that.”