Carat’s Top Women On The Biggest Challenges Facing The Industry

Carat’s Top Women On The Biggest Challenges Facing The Industry
SHARE
THIS


With Cannes Lions just around the corner, pick the work most likely to win big

Half of media agency Carat’s National Executive Leadership team is female, B&T had the pleasure of sitting down with five of these talented women to talk about issues facing the industry as a whole. Here’s part one of our conversation with Catherine Krantz, general manager of Carat Melbourne; Gab Merrick, managing director of Carat Brisbane; Sarah James, chief digital officer; Georgie Nichols, general manager of Carat Sydney and Adriana Colaneri, chief marketing officer of Carat Australia.

What are the biggest challenges you face working in the industry?

Merrick:

I think when you’re a female, you’re the one who has to make the choice whether you have children or not. You then grapple with the issue, you worry about being able to come back and still have the knowledge.

When I went on maternity leave it was such a stress for me because I thought ‘how am I going to get back into this fast moving industry?’ I think a lot of young women that work in our businesses, and there’s a lot of them, they probably think the same way. When I did it nine years ago it wasn’t that bad, whereas now it is such a fast changing landscape- you’re out for a day and things have changed.

Colaneri:

I’ve been in this industry for 20 years and I’ve had two children during that time. I think that when you go on maternity leave it’s not just that 12 months, it often puts you behind maybe two years. But we’ve been very lucky at Carat where we have a lot of support, you’re still involved in the business whilst you’ve been on maternity leave. You’re kept in the loop on things, you’ve already had those conversations early on in the piece what role you’ll be returning to. That worked really well with me, but it was incredibly daunting.

Also growing up I didn’t have a lot of female role models who had children. The generation ahead of us opted to have the career rather than the kids. So what’s really important for me and the women at Carat- we’re a lot more supportive of women that want to come back to work. What’s most important is having options; for me it was about keeping one foot in the door even if I was in the office for two days a week that was important.

From left to right: Adriana Colaneri, Sarah James, Catherine Krantz, Georgie Nichols and Gab Merrick

From left to right: Adriana Colaneri, Sarah James, Catherine Krantz, Georgie Nichols and Gab Merrick

Krantz:

Something that was really important to me was maintaining my voice in the agency, so whilst absolutely I agree the industry moves so quickly and the tech side of it can get ahead of you. For me it was making sure that the position that I earned pre-children was something that I could maintain when I go back into the agency, whether that’s part time, full time, case by case basis.

It was my decision making, my contribution to the agency, the seniority that I had got to was something which could be carried forward. Because otherwise you do end up in a situation where you’re always behind, I think to a point that’s unavoidable. I’ve seen guys progress past me in the time that I took out that we trained. But in saying that you weigh up what that equals and that equals three gorgeous children. I’m very content that I’ve got the family component that’s matched with an awesome job in an awesome company, that’s a happy outcome for me. But my career was very much an important part of the overall.

Colaneri:

You can easily get a job back in media but is it at the same level of influence? That’s what’s critical.

Nichols:

For me as a working mother, trying to get in a leadership position when you’re working in a service industry like ours, and trying to get that balance between raising kids and having time with your family, and making your clients a priority and your staff a priority, it gets tough. So I think finding that balance has been the biggest challenge for me so far.

We are getting much better as an industry at that. A lot of women are working part time, there’s a lot of job sharing, but I think there’s definitely more that we can do and I think it’s been very difficult for anyone who wants to be client facing to work part time.

Merrick:

It’s not that you can have it all because there’s always sacrifices and balances. You’ve got to make your choices. But I think a lot of the women that came before made the point of saying that having a child and a career was not a possibility. Whereas I think the environment that we operate in now and this business in particular makes it a very real tangible option for you.

Colaneri:

I mean to move it away from mothers, but we’re also really big on giving flexibility to all of our teams not just the working parents.

Krantz:

We did a lot of research around what was important to us and our staff in terms of work/life balance. I guess going into it we weren’t quite sure what it would be, there were some hypothesis, but I guess the outcome was that it wasn’t necessarily one size fits all. That work balance means something to someone in a certain role is different to somebody else, be it our mums or the dads.

We talk about mums but we’ve got some really active dads in our team as well. So I guess what we wanted to do was introduce flexible work hours policy which allowed people to pick and moderate their day and accommodate what they’re passionate about and what they love outside of work. Whether that’s spending more time with family, sport, hobbies and that kind of thing.

Colaneri: 

There’s a lot of slashies that need that extra time to accommodate their pet project.

Krantz:

It was really well received, it was positioned as a trial because we didn’t know how it was going to go. But it was deemed a success, in that it was largely undisruptive to the workplace, the benefit that came out of was seen on all levels not just the juniors. I think that it’s those sorts of things that sit not as a paid reward but are definitely seen as a benefit as working in the agency. There was an appreciation of the offer, so in that sense they understood the debit/credit side of it, so wanting to do the right thing by us because we’re doing the right thing by them.

Merrick:

We’ve got a very similar approach to that, in our lovely town we don’t have daylight savings so we work differently. But I think that flexibility encourages diversity in the workplace then encourages diversity in the workplace as well. Because what you do is attract people who have a slightly different mindset to others, because they have the ability to be more flexible. So you’ve got people who love surfing, active parents it just makes for a really great environment.

James:

People are just generally happy, people come to work happy and it makes for a better culture.

Merrick: 

It’s about being able to come to work, contribute and actually enjoying your surroundings and the people that you’re with because you know you’re appreciated and given the ability to be flexible.

WIM_COMBINED_edm (1)

Latest News

Macquarie Media & ABC Score New Six-Year Cricket Broadcast Rights Deals
  • Media

Macquarie Media & ABC Score New Six-Year Cricket Broadcast Rights Deals

Cricket Australia (CA) has announced new six-year radio agreements with Macquarie Media and the ABC. The Macquarie Media deal includes coverage of all men’s international, women’s international and BBL matches in the 2018/2019 to 2023/24 seasons. Under the new agreement, Macquarie Media will broadcast more games on more stations than ever before, including the broadcasting […]

by B&T Magazine

B&T Magazine
Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%
  • Marketing

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%

• Ad spend in Australia forecast to grow by 2.8% in 2018 , with main drivers of growth in Government, Retail, Finance and Gambling sectors. • Global advertising spend to grow by 3.9%, revised up from 3.6% in January 2018. • Digital to overtake TV for the first time, to reach 38.4% of global share (TV 35.5%). In 21 out of the 59 markets tracked, digital will be the leading advertising channel in 2018. • One quarter (25.2%) of global ad spend will be delivered through mobile devices for the first time.

Pac Mags Appoints New Client Strategy Director For Victoria
  • Media

Pac Mags Appoints New Client Strategy Director For Victoria

Seven West Media’s Pacific Magazines has announced the appointment of Emma Baston as client strategy director for Victoria. Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process. She has also worked at Facebook in a […]

Seamless pattern of a crowd of many different people profile heads. Vector background.
  • Media

SBS Launches Diverse Communities Content Initiative

SBS has launched the Short-Form Content Initiative, a commitment to providing increased opportunities for Australian creatives from diverse communities through the commissioning and production of content for SBS On Demand. SBS has partnered with five of Australia’s screen agencies, including Film Victoria, Create NSW, Screen Queensland, Screenwest and South Australian Film Corporation. The initiative aims […]

BIG W Unveils Toy Mania Via M&C Saatchi
  • Campaigns

BIG W Unveils Toy Mania Via M&C Saatchi

BIG W, the home for families, fun and entertainment, has today launched its annual toy sale campaign – Toy Mania. Running until 11 July, the campaign showcases the frenzy and hysteria that comes with the BIG W toy sale. It also highlights that buying toys can be just as fun as playing with them and […]

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’
  • Technology

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’

Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualisation capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have […]

Who’s Looking The Goods At Cannes Lions 2018
  • Opinion

Who’s Looking The Goods At Cannes Lions 2018

In this opinion, Fjord lead Bronwyn van der Merwe (pictured below) discusses the work to look out for at Cannes Lions 2018. I fully expect there will be some staggering examples of creative brilliance at Cannes Lions this year, and I’d recommend anyone going resists having their attention pulled by projects that are largely based on […]

Opinion

by B&T Magazine

B&T Magazine
We Are Social Acquires Socialize
  • Media

We Are Social Acquires Socialize

We Are Social has acquired Socialize; however, it will not be renamed We Are Socialize or even Margaret for that matter.

Global Marketing Player adm Appoints Country Manager For Australia & NZ
  • Marketing

Global Marketing Player adm Appoints Country Manager For Australia & NZ

International marketing services business adm Group Ltd has appointed Matt Cave as its country lead for Australia and New Zealand. Cave (pictured above) has more than 25 years of industry experience in the Asia-Pacific region, and will be instrumental in driving adm’s expansion throughout Australia and New Zealand. With 26 offices in 19 countries around […]

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”
  • Media
  • Technology

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”

Weploy began with a shared realisation between two friends that recruiting quality staff had become too complicated and it was high-time so declutter the process. Based in Melbourne, the start-up combines Tinder-style online skills-matching with Australian job market, and in doing so, rids eager employers of the strenuous – and at times incredibly uncomfortable – […]

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James
  • Marketing

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James

Nielsen has announced it has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives. Nielsen’s investment in L&J enables an unparalleled and powerful […]

Pac Mags’ Home Beautiful Partners With Harvey Norman To Launch ‘Cooks Co-Op’
  • Marketing
  • Media

Pac Mags’ Home Beautiful Partners With Harvey Norman To Launch ‘Cooks Co-Op’

Home Beautiful and Harvey Norman have partnered on a new content series which will transform a quintessential Aussie shed into a field-to-fork restaurant whilst showcasing culinary local heroes. In 2012, Martin Boetz (pictured above, right) – the chef behind the cult following of Longrain during his 13-year stint – escaped the bustle of the big smoke […]

Music Feeds & Purple Sneakers Join Forces
  • Media

Music Feeds & Purple Sneakers Join Forces

Music Feeds and Purple Sneakers have unveiled a new strategic partnership that will allow music industry and direct advertisers to extend campaign bookings across all Purple Sneakers digital platforms when booking with Music Feeds. Founded in 2005 by Martin Novosel as a club brand and events company, Purple Sneakers is a key player in the Australian […]

by B&T Magazine

B&T Magazine
Headway & App Annie Get Ready For FIFA 2018
  • Media
  • Technology

Headway & App Annie Get Ready For FIFA 2018

Headway, the leading data-driven media buying company, has teamed up with market data and insights company AppAnnie. Together, the companies have unveiled The App Marketer’s Guide to the World Cup – a whitepaper designed to help app marketers succeed. Every year, flagship sporting events are breaking the internet with increasing viewership and the 2018 FIFA World Cup […]

Twitter Makes In-Stream Video Ads Available To All
  • Advertising
  • Media

Twitter Makes In-Stream Video Ads Available To All

Social media giant Twitter has announced it’s making in-stream video ads available to all advertisers – including self-serve – across 12 markets, including Australia. The popular video format attaches pre-roll content in front of premium publisher videos and highlights. The 12 international markets where Twitter’s in-stream ads will be available are Australia, Brazil, Canada, France, […]

Australian Alliance For Data Leadership Appoints New CEO
  • Advertising
  • Marketing

Australian Alliance For Data Leadership Appoints New CEO

The Australian Alliance for Data Leadership (AADL) has announced the appointment of credentialled senior executive Stephen Porges as its new CEO. Porges currently sits on a number of company boards, has considerable public and private sector listed company management expertise, and has been instrumental in successful data-driven businesses. He also brings CEO skills gained at […]

Business , Nicola Lewis poses for a portrait in Surry Hills. Lewis is being appointed to run WPP's GroupM in Australia and New Zealand.  
Pic Jenny Evans
  • Media

Women In Media Profile: Nicola Lewis

GroupM investment chief Nicola Lewis is grilled in latest Women in Media profile. It's more a gentle simmer, really.

by B&T Magazine

B&T Magazine
Is This Your Lucky Day? Lucky Numbers For Sale!
  • Marketing
  • Partner Content

Is This Your Lucky Day? Lucky Numbers For Sale!

The lucky 1800 80 80 80 phone number is up for sale! Top news if you sell to octogenarians or have an 80s tribute band.

Partner Content

by Customer Connect

Ego Pharmaceuticals Appoints Valtech Australia As Digital Transformation Partner
  • Marketing
  • Technology

Ego Pharmaceuticals Appoints Valtech Australia As Digital Transformation Partner

Australian dermatological skincare products manufacturer Ego Pharmaceuticals has appointed digital agency Valtech Australia as its technology and transformation partner following a competitive pitch. Valtech will design and build Adobe platforms, marketing tools and components that will become a central point for Ego Pharmaceuticals’ global digital marketing activities. The Valtech project will enable Ego to deliver […]

Long Live Our Weird Ideas
  • Advertising
  • Opinion

Long Live Our Weird Ideas

There was a time when weird ideas meant a trip to the priest's confessional and 10 Hail Marys. Thankfully, no longer.

Opinion

by B&T Magazine

B&T Magazine
Doritos Dinosaurs Stampede The Streets Of Sydney Via PHD
  • Advertising

Doritos Dinosaurs Stampede The Streets Of Sydney Via PHD

To celebrate the launch of its lava-coloured, Chargrilled Steak-flavoured ‘Colossal’ corn chips, Doritos is directing a four-day guerrilla campaign, championing its recent partnership with Universal Studios. In the lead up to the release of Jurassic World: The Fallen Kingdom, a pack of 30 Doritos Colossal Dinosaurs will stomp across the Sydney CBD, wrangled by a Chris Pratt […]

Ronan Keating Returns To Seven For New Talent Show
  • Media

Ronan Keating Returns To Seven For New Talent Show

The Seven Network has revealed who some of the 100 judges are that will join host Julia Zemiro on its new talent show All Together Now. The show sees a range of singers (solo acts and groups) perform in front of the biggest judging panel Australia has ever seen, with ‘The 100’ to be made up […]