CarAdvice.com continues to innovate in delivering new content via new media with the launch of “The CarAdvice News Desk”, a weekly short-form video news bulletin, and “The CarAdvice Podcast”.
The CarAdvice News Desk is a regular three-minute video wrap of the latest happenings in the automotive world and Australia’s new-car market, delivered each Friday.
Hosted by CarAdvice’s lifestyle editor and former newsreader, Tegan Lawson, the digest delivers a weekly video from the CarAdvice Garage with everything people need to know about the week in car news and reviews.
For a more in-depth immersion into CarAdvice’s world of automotive news and views, the CarAdvice Podcast goes live every Sunday afternoon in time for a lazy listen at the end of the weekend or a fresh start to Monday morning commutes.
The first episode was downloaded over 1,000 times within its first week and achieved the number one ranking in its category and number 52 overall for podcasts on iTunes.
The podcast is hosted by CarAdvice senior road tester, Paul Maric, and the CarAdvice Correspondent competition winner, Mandy Turner, an experienced radio announcer. Together with other CarAdvice team members and industry guests, Paul and Mandy dissect the biggest news and discuss latest reviews during the one-hour podcast.
The first two episodes have included industry interviews with Lenore Fletcher from BMW and Bill Thomas from Hyundai.
“These latest shows will appeal to our passionate CarAdvice readers who just can’t get enough of our content. In the past month alone, over six million minutes of CarAdvice video content has been consumed across our site and our YouTube channel,” said Andrew Beecher, CEO, CarAdvice.
“Even more pleasing were the latest Nielsen Digital Ratings Monthly numbers, which showed that the CarAdvice audience was at 705,000 unique Australians using the site in April, eclipsing the Fairfax embedded Drive masthead brand for the first time.
“These two new product launches are in line with our belief in constant innovation in everything we do at CarAdvice when it comes to delivering automotive content that educates, informs and entertains our readers, viewers and now listeners. No matter how, where or when people like to consume CarAdvice, we’ve got all bases covered in our trademark informative, bold and accessible style,”