Cannes Gets Classy With Kim And Kanye Chaos

Cannes Gets Classy With Kim And Kanye Chaos
SHARE
THIS



B&T’s very own editor-in-chief, David Hovenden, got all star struck as he sidled up to his favourite heroine at Cannnes, the great Kim Kardashian. hovenden managed to file this critique of his nine-hour wait in line to see the woman with the world’s most famous bottom…

Sporting Kanye as a handbag and under the ever-watchful eye of her mother Kris, a pregnant Kim Kardashian swept into the Cannes Lions Festival and proved that there really is no substitute for celebrity to draw a crowd.

Bizarrely she had been bumped from the Cannes main stage because a major sponsor BBC had demanded the bigger room at the same time.

Consequently, the queue to get in to see the girl with the famous behind was way long and frustrated ushering staff were turning people away an hour before she was due on stage.

Relegated to the press conference, B&T joined every other journalist in the northern hemisphere to queue all over again to get in to see the woman who crashed the internet.

Well before the entourage emerged, a sassy PR man from the Lions pleaded with the assembled media throng “to be nice” and to “promise not to ask her any stupid questions” and keep our questions to her views on her new app game.

He went so far as to say: “I can’t hear you!” when there were only muted assurances from the media pack that they would indeed play nicely with Kim.

Mercifully we all voiced up and excitedly lined up near the verandah door that Kim would soon sweep through.

Not an hour before, Sir John Heggarty and Richard Curtis, two genuine legends of advertising, film and activism, and many other significant achievements had sat before less than a quarter of the assembled throng and virtually a question was asked about their plan to literally leave the world a better place.

But now, Kim was before us and with Kanye and Kris hovering in the wings next to Kim’s enormous security man, she bleated on about how “people had been so kind to her” and that she really only worked with brands that she felt such a strong affinity with.

She then gave us an enormous insight into the fact that she couldn’t stand people who were too commercial on Instagram and she never agreed to include Instagram posts with any of her sponsors.

It’s a mad business this Cannes thing.

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]