Cannes Day Five: All The Action From B&T’s Young Blogging Duo

Cannes Day Five: All The Action From B&T’s Young Blogging Duo
SHARE
THIS



B&T’s columnists from Cannes – R/GA’s Kate Allan and Dane Van Veen (winners of News Corp 2016 Australian Young Lions) – return with their take on day five of the annual creative trophy-fest. Here, the duo break the entire thing day into easily snackable take-aways…

It’s Dane and Kate again, coming to you hot sunburned from the French Riviera. There’s a lot to be learned in Cannes – and not just about the importance of wearing sunscreen. Your next big idea could be inspired at any moment, whether it’s 3pm in the Palais by a panel of eminent creative directors, or 3am on a yacht by a guy wearing sunglasses and doing the robot.

Cannes is full of creative people pouring rosé-scented blood, sweat and tears into creating the next big thing. And with such an atmosphere buzzing around us, we couldn’t help but come up with a few Cannes-inspired start-up ideas of our own.

Yachtzy

Every time you get on a yacht in Cannes you roll a dice. If you’re lucky enough to get on five yachts without meeting an absolute tosser, you win! (No one ever wins.)

Trendr

An app that serves up a daily new trending outfit, so you can finally wash that white linen shirt.

Spendr

Are you so rich that you’ve run out of ideas on how to spend all your cash? Leave it to Spendr, the most expensive app ever made. There’s literally nothing to it. Throwing away your money has never been easier!

Screen Shot 2016-06-27 at 9.48.25 AM

Why throw your money away with a crazy party on one of these, when you could do it in the click of a button with Spendr!

Virtual Virtual Reality (VVR)

Cannes delegates spend a lot of time waiting in line for VR experiences. Ever wondered what that would be like? Now you don’t have to! We’ll create a VR experience of waiting in line for a VR experience.

Ager

The ratio of men to women in Cannes is bad news for gender equality, but great news for single ladies looking to bag a creative fella. But how to do you work out who’s a serious prospect, and who’s just looking for a quickie on La Croisette? Ager is an app that ages your Tinder photos 40 years so you can be sure both parties are in it for the long haul. 

Millenial Findr

Helps you track down every millennial within a 200 kilometre radius and force them into user testing groups.

Shade Seeker

Identifies the shadiest route to your next location so your delicate Creative Director skin doesn’t get fried by the hot Cannes sun.

Spouse-Bot

Too busy “networking” to call home? Let our chat-bot will do it for you! We’ll automatically respond to your spouse’s texts to let them know how much you miss them and what a terrible time you’re having on the French Riviera.

Glow

After-sun lotion that doubles as neon body paint. Now your sunburn can burn up the dancefloor as well.

Start-Up Name Generater

Enter any word and our app will remove the vowels, adds an “r” to the end, and change the “y” into “ee”.

Millennial Phrasebook

Forget learning French – our digital phrasebook will translate anything you want to say into the language of the people who really matter.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]