Canberra, Darwin & Hobart Next In Line For DAB+ Digital Radio

Canberra, Darwin & Hobart Next In Line For DAB+ Digital Radio
SHARE
THIS



Commercial Radio Australia (CRA) has confirmed that Canberra, Darwin and Hobart will be next to receive permanent DAB+ digital radio services after welcoming the ABC’s announcement that it intends to extend its services in the three capitals.

CRA chief executive Joan Warner said commercial broadcasters were working closely with the ABC and SBS on the regional rollout plans.

“We’ve been aware for some time that local listeners in regional areas are extremely keen to have DAB+ services introduced and we are working closely with the public broadcasters to make this happen,” she said.

“DAB+ is greener and more spectrum efficient than analogue radio and is particularly well-suited to Australians living in regional areas because it allows broadcasters to use their allocated capacity dynamically.

“For example, broadcasters can launch pop-up stations to provide 24/7 emergency services bulletins in times of fire or flood.”

Warner said commercial broadcasters were working with public broadcasters on coordinating launch dates, with permanent digital radio services to commence in Canberra and Darwin in 2017, and in Hobart in 2018.

Digital radio was launched in Sydney, Melbourne, Brisbane, Adelaide and Perth in 2009.

Commercial broadcasters Capital Radio and Canberra FM have been running trial digital radio services in Canberra for a few years and Grant Broadcasters has also been on-air in Darwin on a trial basis.

Warner said the radio industry is committed to a digital broadcast future via DAB+ combined with online.

“This is especially important in terms of spectrum efficiency and operational costs,” she said.

“We will also continue to discuss financial support with the federal government for DAB+ rollout into regions as was provided to the television industry for its digital switchover.

“As the major electronic mediums, radio and television must receive equal treatment from the government to ensure optimum services in regional Australia, and more diversity and choice for regional Australians.”

Figures released by research firm GfK yesterday show that 27 per cent of the population (3.6 million Aussies) in the five mainland state capitals listen to digital radio via DAB+ devices each week.

CRA also recently launched a new on-air Christmas marketing campaign with British designer audio brand QV designed to put the glamour into digital radio products and drive sales through retailers.

Please login with linkedin to comment

Latest News

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
**FILE*** A Thursday, Oct. 21, 2010 file photo the Sydney Head Office of Network Ten in Pyrmont, Sydney. Network Ten's Wake Up program and its early, morning and late news will be axed from Friday. (AAP Image/Lee Besford) NO ARCHIVING
  • Advertising
  • Media

Network Ten And MCN Reaffirm Sales Agreement Following CBS Sale

Network Ten and Multi Channel Network (MCN) have today reaffirmed that the sales representation agreement, which sees MCN manage the advertising interests for TEN, ELEVEN, ONE and the online catch-up streaming platform tenplay, will continue. Since the agreement was made in 2015, the Network Ten and MCN trading relationship has been an outstanding success. In […]

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.