Campaign: WHIMN Offers A Magnum For Your Mispronunciations

Campaign: WHIMN Offers A Magnum For Your Mispronunciations
SHARE
THIS



Full service agency The Misfits was recently engaged by News Corp Australia to help reposition and hero its home for Australian women whimn.com.au – with her in mind.

The Misfits have debuted a phased campaign to reposition the whimn.com.au brand and increase both awareness and advocacy for the channel through the narrative of pronunciation comparisons with words that are challenging to the English vocabulary.

The main issue with WHIMN, is people when pronouncing it: it’s women!

Everything done at whimn.com.au is ‘with her in mind’. Its mission is informing, entertaining and inspiring women with great writing and video content. With an aim to make its readers laugh, learn about the world and love their lives, whimn.com.au wants to be Australian women’s fabulous friend who always has fascinating stories to share and who will give you a much-needed chuckle every day.

In order to source its video content for the campaign, The Misfits turned to whimn.com.au’s own audience and set them the challenge to confess their sins when they’ve mangled the pronunciation of hard to say brands – think Hermes, Moet and Manolo Blahnik.

The Misfits insight being some of the most engaging brands are the hardest to pronounce and that some of the most glamorous things and places in the world are the hardest to say.

The challenge is live now so get yourself in the running for a magnum of Moet by clicking here right now!

Once this phase is over, The Misfits will produce a branded content series from the entrants with the most flair for mispronunciations and the finer things in life.

 

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment supports Suncorp’s move to a network of brands model with Suncorp as the national Masterbrand. Suncorp executive general manager of brand and marketing Mim Haysom said it […]

ABC Unveils Its Lineup For 2019
  • Media

ABC Unveils Its Lineup For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Opinion

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Unveils “Give A Little Christmas” Via CX Lavender
  • Campaigns

Stockland Unveils “Give A Little Christmas” Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine