Campaign: Taste.com.au Launches Mini Cookbook Collection

Campaign: Taste.com.au Launches Mini Cookbook Collection
SHARE
THIS



News Corp Australia and food brand Taste.com.au have announced a partnership to launch a retail promotion giving readers the opportunity to collect 14 mini cookbooks.

Each of the mini cookbooks is filled with 23 of Taste.com.au’s favourite recipes, all triple tested and trusted. Plus, each of the recipes comes with expert advice to ensure success in the kitchen.

The Taste.com.au mini cookbook collection will be available exclusively through newsagents with the purchase of a News Corp Australia metropolitan and regional newspaper from November 8.

Taste.com.au magazine ambassador and celebrity chef Manu Feildel is the face of the campaign and will feature in TV, radio and PR executions.

Feildel said: “I was delighted at the invitation to be the ambassador of this campaign. I’m a big supporter of Taste.com.au as it delivers the home cook visually appealing, clever and achievable dishes every time. I’m sure readers will love collecting these special mini cookbooks and creating mouth-watering meals for their family.”

News Corp Australia’s group marketing director Damian Eales said: “We are acutely aware of Australians’ hunger for food news and views. Research commissioned ahead of this campaign highlighted that families are cooking at home more than ever, valuing family meal times together and frequently experimenting with new recipes in the kitchen. 76% of respondents also rated cookbooks among the top sources of inspiration for trying a new recipe.

“So with this campaign we are meeting and feeding that need. It will give our customers even more value from their local newspaper. We are thrilled to partner with Taste.com.au for this consumer retail promotion; they have created some really special Mini Cookbooks that our readers will want to collect.”

NewsLifeMedia CEO Nicole Sheffield said: “Taste.com.au reaches 6.466 million people* every month across the website, magazine and newspaper lift-outs. It is an essential part of our consumers’ lives, it is the trusted place they come to plan, shop, cook and share their daily food journey. I was delighted when we were approached to create the collection of mini cookbooks for this promotion; it’s a very exciting partnership.”

The first mini cookbook and premium collector case will be free with the purchase of The Herald Sun, The Advertiser, NT News and Mercury from Saturday November 8 and then The Sunday Telegraph, Sunday Mail (SA), The Sunday Mail (QLD) on Sunday November 9.

Subsequent books will be sold for $2.00 every day for two weeks in all News Corp Australia metropolitan dailies; as well as regional newspapers including the Geelong Advertiser, Gold Coast Bulletin, Townsville Bulletin and The Cairns Post.

The Sunday Times in WA will launch its promotion on 16 November with two mini cookbooks available for $2.00 each on the subsequent Sundays until December 7.

Social media activations will be supported with the hashtag #hungryideas

Credits:

  • Creative agency: Archibald Williams
  • Media agency: UM
  • Production company: Windows Productions
  • Post-production studio: Fanatic Films

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]