Campaign: SCA And Salvation Army Launch Annual Christmas Appeal

Bag full of Christmas present with blurred light on background
SHARE
THIS



Southern Cross Austereo (SCA) has launched its annual regional Australia toy drive ‘I Believe in Christmas’, to support the Salvation Army and collect toys for disadvantaged children.

Running in all of SCA’s regional markets for a four-week period from Monday 17 November, the heartfelt appeal encourages local communities to donate new toys and brighten the Christmas period for thousands of Australian families that would otherwise go without.

Last year, I Believe in Christmas saw over 19,400 toys donated to the Salvation Army, with this year’s aim to raise even more, with a focus on toys for teenagers. SCA’s regional markets will support the campaign in a variety of ways including on-the-ground, on-air and online activity, as well as dedicated drop-off locations in each community.

Southern Cross Austereo CEO Rhys Holleran said: “Christmas is a time of celebration and spending time with loved ones, but unfortunately not all families experience the joy the festive season brings. I Believe in Christmas is such an important initiative which we are proud to drive each year. It’s an opportunity for us to facilitate a meaningful contribution to the community and support those who are doing it tough – and ultimately, help put a smile on a child’s face through the simple act of giving a Christmas gift.”

Major Bruce Harmer from the Salvation Army said: “It is important to acknowledge that for the most vulnerable in the community, Christmas can be a time of loneliness, sadness and despair. The Salvation Army calls on Australians to help make this Christmas a special time for everyone in the community who may find this period of the year a struggle.”

Latest News

RXP Group Launches ‘Making Happier Humans’ To Simplify Digital Transformation
  • Campaigns
  • Media

RXP Group Launches ‘Making Happier Humans’ To Simplify Digital Transformation

ASX listed RXP Group today launched their new positioning ‘Making Happier Humans’ to reduce the increasing complexity faced by a growing number of businesses wanting to deliver effective and meaningful customer experiences. RXP Group CEO Ross Fielding said: “It’s critical that digital consultancies focus on the people aspect of technology-enabled solutions. “Making Happier Humans is our commitment […]

BikeExchange And Saatchi & Saatchi Launch First Global Brand Campaign
  • Campaigns
  • Media

BikeExchange And Saatchi & Saatchi Launch First Global Brand Campaign

The world’s largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world. The new campaign – Where the world rides – is led by a new brand film and has been developed in partnership with award-winning creative agency Saatchi & Saatchi, Melbourne […]

Finecast Appoints Nicole Turley As Client Consultant
  • Media
  • Technology

Finecast Appoints Nicole Turley As Client Consultant

GroupM, the media investment group of WPP, has announced the appointment of Nicole Turley to the Finecast Australia team. Finecast is the Addressable TV business launched by GroupM in October 2018. Nicole has been the chief investment officer for MediaCom for the past five years, most recently holding the title chief investment and growth officer. Nicole has […]

Revealed: Influencer Marketing Is Ineffective For Brands’ Online Ranking
  • Media
  • Technology

Revealed: Influencer Marketing Is Ineffective For Brands’ Online Ranking

Influencer marketing has risen to the forefront in recent years, particularly when harnessed with live video trends on social channels. Where previously celebrity endorsements were potentially only available to companies with larger budgets, influencers with blogs or social media presences are now present anywhere on the budgeting scale, and are more specific to any given […]

New App Help Agencies Make and & Share Creative Briefs
  • Media
  • Technology

New App Help Agencies Make and & Share Creative Briefs

With only 27 per cent of agencies declaring that their clients provide clear assignment briefings, the new Volve application offers a compelling solution to create and share briefs. Ad campaigns are never smooth processes, where all those involved in making creative briefs agree on every detail. In fact, they can become nightmarish feats. Agencies, companies […]

Fiftyfive5 & GalKal Merge To Create Independent Consumer Insights Company
  • Media

Fiftyfive5 & GalKal Merge To Create Independent Consumer Insights Company

Independent research companies Fiftyfive5 and GalKal will merge to create Australia’s largest and fastest growing, independent, insights-led consulting business. The combined business will have offices in Sydney, Melbourne, Auckland and Singapore, a team of 115 and more than 130 clients across 40 countries serving multiple industries including financial services, telecommunications, FMCG, media and entertainment, social […]

Starcom Rallies Adland To Help Lion Dairy & Drinks Raise $1M For Drought Relief
  • Media

Starcom Rallies Adland To Help Lion Dairy & Drinks Raise $1M For Drought Relief

Starcom Melbourne has helped rally a number of media partners to pledge their support and donate airtime and space to help Lion Dairy & Drinks raise $1 million. The funds will help dairy farmers impacted by drought in NSW, South East Queensland and Northern Victoria. Lion Dairy & Drinks’ “Be True Blue Farmer Drought Fund” […]

BBC Studios Announces First Australian Commission With SBS
  • Media

BBC Studios Announces First Australian Commission With SBS

BBC Studios has announced its first commission since setting up a production arm in Australia, with SBS ordering 85 x 30 minute episodes of TV’s toughest and most enduring quiz show, Mastermind. Synonymous with the catchphrase “I’ve started so I’ll finish” and the fearsome, black, spotlighted chair for its contestants, the series was announced by SBS […]

Surf Life Saving QLD & Romeo Digital Launch World-First Beach Safety Tech ‘Life-Fi’
  • Campaigns
  • Technology

Surf Life Saving QLD & Romeo Digital Launch World-First Beach Safety Tech ‘Life-Fi’

Digital innovation Life-Fi is set to save lives this summer by breaking down the communication barriers between surf lifesavers and international tourists. The new technology provides access to unlimited free wi-fi between the flags and enables beachgoers of different nationalities to receive live surf patrol instructions in their own language, without requiring app download. Romeo […]