Campaign: NOVA launches ‘A Night With’

Campaign: NOVA launches ‘A Night With’
Jane Elliott
By Jane Elliott



NOVA Entertainment announced the launch of ‘A Night With’ – a series of performances by smoothfm’s favourite artists.

A Night With will allow listeners to immerse themselves in the smoothfm brand with up-close access to see some of the best artists that feature on the station’s playlist.

Launching with Spandau Ballet – one of the most defining bands of the 80s – listeners in Sydney and Melbourne will have the opportunity to win tickets to see the group perform live at The Star on Thursday November 6.

Paul Jackson, NOVA Entertainment Group program director said: “The smoothfm brand has been designed to create an easy place for listeners to relax. A Night With extends on this philosophy by providing guests with an exclusive opportunity to experience a night to remember while rubbing shoulders with the stars.”

A Night With extends on NOVA’s highly successful Nova’s Red Room brand. Partnering with Optus, Qantas, Sony Music and Marquee, NOVA Entertainment delivered 26 listeners the experience of a lifetime, an opportunity to see five artists, perform in four countries, over seven days.

smoothfm 95.3 Sydney and smoothfm 91.5 Melbourne launched on May 21 2012 and with a combined audience of over 1.2 million listeners has been a major success in the radio landscape. The network became a national proposition when it extended on DAB+, on-line and mobile in February 2013 and in December NOVA formed a partnership with Foxtel to create a television extension of the smoothfm radio brand. The station also successful held its first major event, smoothfm’s Festival of Chocolate in Sydney.




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