Campaign Monitor Tackles Ugly Emails With New Offering

Campaign Monitor Tackles Ugly Emails With New Offering

New transactional email marketing service from Campaign Monitor gives marketers control over more than 60 billion customer-facing emails sent by today’s websites and apps

Klara Kalocsay
Posted by Klara Kalocsay

Transactional emails are automatically sent to customers every time they buy a product or reset their password; sometimes multiple emails every time they interact with a brand. They’re opened eight times more than traditional marketing emails, yet they’re ugly, clunky and poorly designed, often because it sits in the IT department, instead of with the marketers and people who know how their brand should interact with their customers.

Campaign Monitor has announced a way to change that, with a service that helps marketers design transactional emails from the ground up, ensuring they can control the entire customer experience.

“Until now, marketers haven’t had the self-service email marketing technology to design and personalise every customer-facing email,” said Kraig Swensrud, CMO, Campaign Monitor. “With Campaign Monitor’s new transactional email service, millions of marketers globally are now empowered to turn every customer email into a personalised, branded conversation.”

Using the new transactional email service, marketers can now make every customer-facing email a branded experience with the features that marketers love and expect — a radically easy to use drag-and-drop email builder, out of the box mobile readiness, optimisation and testing tools, advanced personalisation and segmentation, and rich reporting.

Thousands of companies around the world, including BuzzFeed, Reddit, De Beers and SXSW, are already using Campaign Monitor’s transactional email service for marketers.

The transactional email service is generally available today and included for Campaign Monitor customers on monthly subscription plans.