Independent agency The Works has launched its first work for Domain in a new brand campaign that celebrates the clever little moves property buyers make that add up to a good move.
Titled ‘Good Move’, the campaign will run nationally across Australia and includes a new 60’ second cinema spot, 45’, 30′ and 15’ second television commercials, a logo refresh, website redesign, an online brand film, online, outdoor, print and press ads.
The online arm of the campaign also houses informative tips and pointers for homebuyers to help them navigate the journey and celebrate their wins along the way.
Douglas Nicol, creative partner of The Works said: “The purchase of a home is for most people one of life’s most emotional decisions. Domain is the country’s most trusted provider for property seekers and this campaign celebrates the little wins made along the way that go into making a good move.”
Matt Siddons, marketing director for Real Estate Fairfax Media added: “The Works have really understood the core objectives of our business; helping us to achieve our goals and execute a campaign with creativity always at the forefront of their thinking.”
Vizeum will handle media planning and the campaign is now running live.