Campaign: Indie Sydney Shop Ward 6 promotes Aboutlife Stores

Campaign: Indie Sydney Shop Ward 6 promotes Aboutlife Stores

Ward6 have launched a campaign for natural market place store, Aboutlife.

Andrew Grey
Posted by Andrew Grey

The chain has just launched a new store in Double Bay, Sydney.

As part of the campaign to demonstrate how fresh its produce actually is, a live dairy cow was lead through the area’s high class streets with a sign “fresh milk from about life” emblazoned on it.

The campaign also includes outdoor, suburban press and targeted social media.

Vegetables

Jodie Stewart, founder said: “The clever, original thinking that Ward6 provided really made a huge impact on the most important store launch in our company history.”

  • Agency: Ward6
  • Creative Director: Hugh Fitzhardinge
  • Creative Director: Grant Foster
  • Art Director: Brooke Harvey
  • Writer: Dan O’Bey
  • Strategic Planner: Tom McGillick
  • Senior Account Director: Andrew Grey
  • Account Co-ordinator: Courtney Lovell
  • Client: Aboutlife Natural Marketplace