Campaign: The Iconic’s New Icons Of Fashion

Campaign: The Iconic’s New Icons Of Fashion
SHARE
THIS



The campaign celebrates individuality and exemplifies the new muses of fashion that represent individual tastes and unique personal style – all shoppable on TheIconic.com.au and delivered within three-hours in Sydney and Melbourne.

The new guard of fashion influencers: Australian film and television actress Samara Weaving, Grammy-winning UK superstar Foxes, and international streetstyle icon Julia Sarr-Jamois, each of whom has paired with a hero brand from The ICONIC’s curated range of international and local Australian labels, and have brought their unique personal style to the new season’s looks.

Julia Sarr-Jamois lends her unique brand of cool girl confidence and innovative styling to the collection of on-trend looks from British high street brand River Island.

Foxes imbues a blend of strength and femininity that perfectly complements the fresh contemporary aesthetic and flirty feminine silhouettes of Cameo’s summer offering.

Samara Weaving will model the latest collection of vintage-inspired, festival-ready looks and beachwear by local favourite, Tigerlily.

“Our customers are always on the lookout for exciting fashion inspiration, so our new icons campaign identifies unique style influences that are all about this season’s looks. As THE ICONIC continues to give our customers the absolute best online fashion experience in Australia & NZ, we see these collaborations as a great way to showcase the trends and brands making an impact right now by working with interesting tastemakers from around the world,” said Adam Jacobs, managing
director and co-founder of THE ICONIC.

Fashion lovers are invited to join the celebration and Instagram their personal New Icons Of Fashion with hashtag #NewIconsOfFashion for the chance to win a $250 shopping spree at THE ICONIC.

 

Please login with linkedin to comment

Latest News

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine