Outdoor media provider, APN Outdoor, is partnering with travel agency helloworld on a digital campaign promoting live pricing across digital airport screens. The campaign targets travellers at departure gates with messaging specific to their destination.
Once a boarding gate opens for service, the corresponding content, featuring information such as local hotel deals, is triggered and displays the pricing for three major cities related to the country of destination, for example for America; Los Angeles, Las Vegas and San Francisco.
The campaign is running at Sydney Airport, Australia’s principal international gateway, which sees more than 40 per cent of all international traffic to and from Australia each year. All live content is animated and delivered across APN Outdoor’s Portrait Digital Screens.
A range of bespoke creative variants are being used throughout the campaign promoting destinations such as Thailand, Singapore, Fiji, Dubai, Germany, London and Auckland. The creatives alternate between live pricing updates and generic helloworld brand messaging.
Michelle Martin, affiliate & partnership marketing manager at helloworld.com.au commented on the campaign. He said: “We’re always looking for new ways to reach customers to assist them in the booking process. This campaign enables us to reach travellers who are still looking for last minute deals. With high dwell times and a captive audience, APN Outdoor’s airport advertising provides us with the perfect environment to communicate with travellers using tailored messaging.”
Mark Fairhurst, general manager for sales at APN Outdoor said: “We applaud helloworld for embracing our medium and executing a clever, well-considered campaign. It demonstrates the unique opportunities available to advertisers using Digital Outdoor, with tailored messages that are scheduled to appear at times in the day when they are most relevant. This campaign also exemplifies the benefits of targeting consumers in a captive environment, like that of Sydney Airport.”
helloworld’s campaign is currently live on APN Outdoor’s digital advertising at Sydney Airport.