Campaign: Coles Puts the Deep Freeze on Prices

Campaign: Coles Puts the Deep Freeze on Prices
SHARE
THIS



Coles has launched a new campaign to promote reduced price frozen food items.

The supermarket brand has lowered the price of 100 favourite frozen items in the latest round of ‘Down Down’.

From 27 August, Coles customers will save up to 32% on more than 100 freezer products, including 35 brand new additions to ‘Down Down’ and 66 product lines having their prices reduced even further.

The permanent savings across a number of popular freezer items include:

  • Coles Brand Frozen Corn Cobs 1kg (Aussie Grown): was $3.80, now $2.60 — Deeper Down Down — save 32%
  • I&J Crispy Frozen Fish Fillets 425gm: was $7.19 now $5.00 — New to Down Down — save 30%
  • Streets Blue Ribbon Ice Cream 2L, multiple varieties: was $6.99 now $4.90 — New to Down Down — save 29%
  • Bulla Frozen Yoghurt 1.8L, Mango & Wildberry varieties: was $6.29 now $4.70 — New to Down Down — save 25%
  • Coles Brand Frozen chips 1kg (Aussie Grown): was $2.49, now $2.00 — Deeper Down Down — save 20%
  • Coles Brand Frozen Fruit 300-500g, multiple varieties: was $5.00 now $4.50 — Deeper Down Down — save 10%

Over the past six years, Coles has recorded cumulative food and liquor deflation of 5.2%. This means that compared to 2009, an average Australian household would save $570 this year by shopping at Coles.

John Durkan, Coles managing director, said: “Coles customers expect lower prices across the store, and with these new ‘Down Downs’ and ‘Deeper Down Downs’ hitting the freezer, shoppers will see savings of up to 32% off some of their favourites.

“We are more committed than ever to offering our customers great value and great quality, and we’ll continue to keep bringing down prices for Australians in the coming months.”

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]