DDB Singapore has come up with a witty campaign for the Breast Cancer Foundation by leveraging social media in more ways than one.
DDB's Singapore office has reappropriated the logos of the big social media properties in an attempt to get women in touch with their chest regions.
The three-ad series shows the Facebook, Twitter and Instagram logos tweaked to resemble the shape of a hand touching a breast. The tagline at the bottom reads: “If only you checked your breasts as often” with supporting body copy urging women to do a self-examination regularly and relevant information on the same.
See all of the ads at Digital Synopsis.