Ogilvy & Mather Melbourne has created the next installment of the ‘Easier Ways to Save’ campaign for AAMI, which first launched in August this year.
Two new TVCs will be appearing on free to air and pay TV, and are supported by Video Content (YouTube & Pre-rolls), Digital Display, Outdoor and Press.
Leveraging the existing ‘Easier Ways to Save’ idea, the first of the two new spots features Gaz, the unfortunate son from the original ‘Bath Water’ TVC which aired in August.
Only this time he’s uncomfortably sharing the bath with his dog, as opposed to his parents. The second of the two new spots again features Gaz in a more professional setting, with his co-worker Neil. Gaz is still looking for easier ways to save, but this time he’s doing it by eating someone else’s lunch.
Executive Creative Director: Brendon Guthrie
Copywriter: AnnaTara Clark-Sneddon
Art Director: Scott Zuliani
Agency Producer: Lauren Free
Director: Nick Ball
Producer: Karen Bryson
Production Company: Finch
Group Account Director: Matt Rose
Senior Account Manager: Toby Gill