Call For Entries For 2015 Australian Effie Awards

Call For Entries For 2015 Australian Effie Awards
SHARE
THIS



The Communications Council has issued a Call for Entries for the 2015 Australian Effie Awards, with the deadline confirmed as Thursday 23rd April 2015.

Running for the seventh consecutive year, the awards recognise effective campaigns that can demonstrate measurable and outstanding results.

This year’s awards will judge 20 categories, including two new additions: PR-Led Campaign, where unpaid earned activity was the primary driver of the result, and The Effective Advertiser of the Year, to celebrate clients who champion effectiveness.

The full list of categories includes:

  • The Effective Advertiser of the Year
  • Retail/Etail,
  • Food, Confectionary & Snacks
  • Beverages – Alcoholic & Non-Alcoholic
  • Other Consumer Goods
  • Healthcare
  • Financial Services
  • Other Services
  • Travel, Leisure & Media
  • Government
  • Not For Profit & Cause Related Marketing
  • Best State Campaign
  • PR-Led Campaign
  • Return on Investment
  • Long Term Effects
  • Short Term Effects
  • Most Original Thinking
  • New Product or Service
  • Small Budget
  • Digitally Led Ideas

Effies Chairman, Anthony Freedman, said: “We review the Effies categories each year to ensure they remain relevant and reflect the areas in which our industry is performing. Our new PR-Led category is an important addition, focusing on the power of earned media. We worked with the PRC to ensure the assessment process has been appropriately adapted and hope to see some new and exciting entries in this category this year. Our Advertiser of the Year category was another obvious addition. The Effies are regarded very highly among clients, given the awards champion ideas that deliver real business results. It seemed only right to celebrate the advertiser’s role in driving a culture of effectiveness and accountability in our industry.”

A number of categories were also either merged or removed this year; Food, Confectionary & Snacks are now combined into one category; the Multicultural and Indigenous category has been removed having experienced very low entry numbers previously; Government, Corporate & Social Services split into (a) Government, and (b) Not For Profit and Cause Related Marketing; and, the Digital Platforms category has merged into Digitally Led Ideas returning to one digital category.

In line with Effies Worldwide, the Australian Effie Awards is introducing an Extended and Final Deadline of Thursday 7th May 2015 for those unable to meet the initial On-Time Deadline of Thursday 23rd April – a late fee will also be incurred.

Round One Judging will take place on 3rd June 2015 with finalists announced on 10th June 2015. Round Two Judging is set for 14th July 2015.

The Effie winners will be announced at an awards dinner and presentation in Sydney on Thursday the 3rd of September.

As the peak industry body representing agencies in the marketing communications industry, The Communications Council has been promoting effectiveness for 25 years through both the Australian Effie Awards and previously the AFA Effectiveness Awards. For further information about the Effie program and to enter visit www.effies.com.au.

Please login with linkedin to comment

campbell newman Edge

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]