Cadreon’s Marc Lomas Takes International Role, Jessica White Promoted To MD

Cadreon’s Marc Lomas Takes International Role, Jessica White Promoted To MD

IPG Mediabrands Australia is promoting Jessica White (pictured above) to managing director of programmatic business Cadreon, as current MD Marc Lomas prepares to take a major role in Cadreon’s international operations.

White steps up to managing director of Cadreon from her current position as general manager in a period of sustained growth for the business. Launched in August 2011, Cadreon now has total staff approaching 40 people and a series of industry firsts achieved as programmatic has become a major business driver for clients.

“Marc and Jessica have been the architects of Cadreon’s industry leadership in programmatic,” said IPG Mediabrands group commercial director Dan Johns. “As a talent, Marc has been very visible in the Cadreon international network as programmatic has become a significant presence on clients’ media schedules.”

Marc Lomas

Marc Lomas

Johns added, “In Jess we have the most ideal executive to lead Cadreon going forward. She has been highly influential and a major driver across the Cadreon portfolio, with close working relationships across the skill sets and client teams in the IPG Mediabrands group.”

White joined Cadreon as general manager in February 2014 from Fairfax where she worked for eight years, finally as data and platforms commercial manager.

In recent times Cadreon has led the Australian industry in several areas, including the first foray into programmatic outdoor, programmatic homepage buyouts, programmatic audio and TV.

 




Please login with linkedin to comment

Gender Equality Instagram ads sponsorship

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]