IPG Mediabrands Australia is promoting Jessica White (pictured above) to managing director of programmatic business Cadreon, as current MD Marc Lomas prepares to take a major role in Cadreon’s international operations.
White steps up to managing director of Cadreon from her current position as general manager in a period of sustained growth for the business. Launched in August 2011, Cadreon now has total staff approaching 40 people and a series of industry firsts achieved as programmatic has become a major business driver for clients.
“Marc and Jessica have been the architects of Cadreon’s industry leadership in programmatic,” said IPG Mediabrands group commercial director Dan Johns. “As a talent, Marc has been very visible in the Cadreon international network as programmatic has become a significant presence on clients’ media schedules.”
Johns added, “In Jess we have the most ideal executive to lead Cadreon going forward. She has been highly influential and a major driver across the Cadreon portfolio, with close working relationships across the skill sets and client teams in the IPG Mediabrands group.”
White joined Cadreon as general manager in February 2014 from Fairfax where she worked for eight years, finally as data and platforms commercial manager.
In recent times Cadreon has led the Australian industry in several areas, including the first foray into programmatic outdoor, programmatic homepage buyouts, programmatic audio and TV.