Cadbury And SapientNitro Reveal Final Crowd-Coloured Short Film

Cadbury And SapientNitro Reveal Final Crowd-Coloured Short Film
SHARE
THIS



Cadbury and SapientNitro has unveiled the Australian Crowd-Coloured Short Film that is the culmination of a four-week collaborative digital initiative. This initiative forms part of the Cadbury Dairy Milk Marvellous Creations campaign encouraging people to come together to ignite the party spirit.

Over the past month, Cadbury Dairy Milk Marvellous Creations has been giving Australians the opportunity to be involved in the making of an animated film. Everyone was invited into the process, going behind the scenes to collaborate with each other and professionals in the world of animation.

During the participation phase, creators could visit the campaign website and use a unique, custom designed digital painting tool. Using this tool, they could unleash their creativity on one of the 1,500 unique frames that make up the two-minute film.

SapientNitro worked with animation company Flutter to create the short film and outline the individual frames for everyone to colour.

Since submissions closed, the animators have worked through the thousands of submissions, hand picking the most marvellous frames. The film, which premiers nationally this week on YouTube and Facebook, showcases these featured submissions, all of which are named in the credits.

This digitally lead campaignwas about connecting with Cadbury’s active social audience in a meaningful way and creating opportunities to drive sharing. At the same time, building new brand associations beyond traditional channels in the minds of consumers and collective culture.

Chris Shoolman, associate creative director at SapientNitro believes, “What better way to create something memorable than by inviting the public to come together and play a leading role in creating a film? The Australian Crowd-Coloured Short Film is testament to what can be achieved when technology and story meet.”

According to Paul Chatfield, associate director marketing chocolate, “We gave the public control and expression through colour. We are delighted with the final film and how this co-created content has come together.”

CREDITS

Creative Concept – SapientNitro

Aaron Tobin – Client Services Director

Bruce Matchett – Regional Executive Creative Director

Chris Shoolman – Creative Director

Fintan McGivern – Strategy Lead

Nitesh Ranjan- Manager, Technology

Thibaut Allender – Senior Interactive Developer

Kate Bellairs – User Experience Designer

Alexandra Harrison – Account Director

Jon Chin – Project Manager

Bodhi Burathoki – Art Director

Michael Yang – Copywriter

Dan Wilkinson – Social Media Lead

Talia Schirripa – Community Manager

Animation Production – Flutter

Director – Domenico Bartolo

Producer – Samantha Raphael

Animation Producer – Fushia O’Hara

Concept Artist – Melanie Matthews

3d Modelling & Animation

Stephen Elliget

Ash Millott

Nathan Mitchell

Ben Bryan

Steven Cheah

Jarod Pak

Brian Doecke

Pat DC

2d Animation & Compositing

Stephen Elliget

Ash Millott

Chris More

Latest News

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]