BWM Signs, Seals, Delivers New Exec Planning Director

BWM Signs, Seals, Delivers New Exec Planning Director
SHARE
THIS



BWM Dentsu today announced the appointment of Jordan Price as executive planning director, Melbourne.

Price will join BWM Dentsu in his new role in May, 2016, following his leadership as executive planning director, head of planning for J. Walter Thompson Singapore and global planning director on Unilever LUX.

Price comes to BWM Dentsu having previously worked in Germany, Canada, Japan and Singapore, with shorts secondments in both London and New York.

Jamie Mackay, group strategy officer, BWM Dentsu said: “With more than 13 years of international experience in marketing communications, brand strategy development and insights generation, Jordan has the perfect combination of experience and skills to drive our mission to transform clients’ businesses and brands with long term Organising Ideas.

“I am very proud to have him in our Melbourne office, as well as adding to our national team of senior strategic thinkers that includes Megan Hales and Karl Bates.”

Price’s focus in the newly created role as executive planning director – a first for the BWM Dentsu Melbourne team – will be to drive BWM Dentsu’s strategy and organising ideas development. He will work closely with the the leadership team to help grow the agency and strategic credentials.

“I feel as if the stars have aligned for my joining BWM Dentsu, and I can’t wait to jump in,” said Price.

“The chemistry is great. I am totally on-board with the vision of the leadership team to take the agency to new heights, and believe I can bring a lot to the table – from all I have learned over the years working in various cultural contexts around the world – to help make that vision a reality.

“As a communication strategist, it is my job to unearth insights powerful enough to inspire great creative solutions, which drive both short- and long-term effectiveness. This means identifying and clearly articulating alternate, unexpected, and unexplored angles from which to view the challenges and opportunities brands and businesses face, in order to unlock much more impactful and original ideas.

“But more importantly, at this point in my career, is the need to bring my experience to help raise the bar on the agency’s overall ability to unlock creative solutions we can be be proud of and which make a meaningful difference for our clients’ businesses.”

Mark Watkin, managing director, BWM Dentsu Melbourne, said he was pleased that Price is joining the team after an extensive search for the role. “We’re confident that Jordan’s previous cross culture and multi-market experience will help drive the agency and our client partnerships,” Watkin said.

“Jordan is passionate about the importance and relevance of brand, which directly aligns with the core values of BWM Dentsu. Importantly when we met with Jordan we instantly connected with him.”

During Price’s tenure at J. Walter Thompson Tokyo, he successfully developed a new branding model, Brand Nurturing, to help bridge the gap between Japan and the West. This model has become core to the offering of J. Walter Thompson Tokyo.

“It is an exciting time for BWM Dentsu, with our achievements over the past year really raising the benchmark for creative, digital and strategic advertising. We look forward to seeing Jordan’s strategic vision roll out, strengthen the skill set and fuel the growth of our agency,” Watkin said.

Please login with linkedin to comment

jeff gomez jordan price

Latest News

GDPR “Could Be A Content Killer”, Says Expert
  • Advertising
  • Media

GDPR “Could Be A Content Killer”, Says Expert

The way the European Union’s General Protection Data Regulation (GDPR) is interpreted could have a severe impact on publishers, according to one expert. The GDPR was introduced on 25 May 2018 to help consumers protect their data and reshape the way organisations approach data privacy through a consent model. Speaking recently at a roundtable event […]

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.