Proving that there really is something for everyone at MAD Week this year, B&T has teamed up with industry charity UN LTD.
“UN LTD supports 21 phenomenal non-for-profit organisations that work with at risk young people. UN LTD enables every individual and company in the industry to contribute in a meaningful way either through mentoring our charity partners, volunteering, fundraising or pre tax salary sacrifice,” said Carol Morris, general manager of UN LTD.
The Debate is the kick-off event for MAD Week, being held on Monday 28 July from 11.30am to 2.30pm at the Four Seasons over a lavish sit down lunch.
The debate will discuss the Customer of the Future, a savvy and connected individual who wields more marketplace power than ever before. This debate is an opportunity to join the heavy-weight representatives from Australia’s biggest brands to discuss what The Customer of the Future wants – and how best to meet their expectations.
Social and Mobile Marketing is one of Mad Week’s famous pop up events and is being held on Tuesday at the Hilton Hotel from 7am and 9am.
Enjoy breakfast while exploring the converging worlds of social and mobile. Learn from companies that have properly embedded these technologies within the sales and marketing strategy and are profiting as a result. This is a notoriously fast moving industry and so keeping on trend with your target demographic needs constant work.
Omni-Channel Retailing is the final conference event of MAD Week, being held at the Amora Hotel from 8.30 to 12.30 on Friday 1 August.
The Omni-Channel conference will provide case study presentations that will explore how to utilise a variety of channels, including coordinating the message across channels, comparing value between channels and optimising the mix of channels. This is one event not to be missed.
“The MAD Week program has something to offer everyone in the industry. This year they will not only be providing inspiration to those attending but they are making a financial contribution to the industry’s philanthropic foundation UN LTD, helping them to tackle youth disadvantage,” said Mat Baxter, CEO of UM and UN LTD director.
To purchase your tickets, visit madweek.com.au