Australia’s most kickass media, marketing and pr site and magazine, B&T (that’s us!), is now available as part of Melbourne’s rmit university’s informit’s extensive collections.
The deal means B&T will become an authoritative organ for RMIT students interested in all things media and advertising. Not only is B&T first with news online everyday, it produces six bi-monthly magazines each and every year.
Its journalism extends from providing daily briefings on marketing, media and advertising to detailed feature content, opinion pieces, and insightful and exclusive content.
RMIT Publishing business development manager, Emma Barker said the signing represents a highly valued addition to Informit’s Business Collection.
“B&T is a leader in its field, the content will contribute to Informit, enhancing its reputation as a leading resource for business and marketing content,” said Barker.
“This content will resonate with customers of Informit’s Business Collection and we are excited to help expand B&T’s reach to the next leaders in advertising and marketing via Informit.”
B&T’s editor-in-chief, David Hovenden, added: “We’re thrilled to be associated with such a wonderful institution as RMIT and hope its students and business partners find their experiences with B&T – both online and in print – informative, entertaining and well worth a read. Encouraging ‘new blood’ into our industry is utterly vital and we thank RMIT for the opportunity to do just that.”
Residing in Sydney B&T has its finger on the pulse of advertising and marketing news with a presence in Australia’s media industry heartland.