BT Financial banks on SapientNitro

BT Financial banks on SapientNitro
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Digital agency SapientNitro has won a three-way pitch to develop a new website and mobile site for the BT Financial Group.

Sapient secured BT’s digital account in November last year, with the new site and m-site now live.

Paul Bennett, national managing director at SapientNitro, said: “We are delighted to be a part of the new positioning for this iconic financial brand for all Australians, and to be able to contribute significantly to BT’s customer focus and business success across all digital channels.”

The announcement comes after BT launched their new advertising campaign, created by Host and The Glue Society, which encourages Aussies to “prepare for the best”.

Katrina Barry, group head of digital and direct at BT Financial added: “SapientNitro gave us confidence that they could deliver the digital resources we need to succeed in this highly competitive financial market.”

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