The B&T Awards! All The Winners Announced! As Atomic 212° Takes Home Agency Of The Year!

The B&T Awards! All The Winners Announced! As Atomic 212° Takes Home Agency Of The Year!
SHARE
THIS



The industry’s night of nights – the dazzling B&T Awards – has been run and won with Sydney-based full-service agency Atomic 212° taking the top prize of the night as B&T’s Agency of the Year. While Carat carried-off the prize for People’s Choice (see full list of winners below).

Friday night saw Sydney’s Town Hall packed to bursting with over 800 of media and marketing’s glitterati attending the 11th annual running of the B&T Awards, all dutifully and hilariously compered by The Chaser’s Chris Taylor and Craig Reucassel.

And if you’re after the photos from the evening, you’ll find the winners here, media wall shots here, some more social photos pre-ceremony here, awards ceremony candids here AND after party photos right here.

With a record number of entires – some 450 whittled to the 34 categories – the judging was extensive, gruelling and got underway many months ago.

In his opening address, B&T’s editor in chief, David Hovenden, told the particularly boisterous and exuberant crowd: “This year, we’ve had record number of entries and as such there will be a record number of winners. Agencies, campaigns and people who didn’t make the shortlist were amazing. So if you’re in this room tonight as someone on one of those shortlists known that you’re pretty bloody awesome already.

“During the live judging day, I had the very great privilege of hosting the panel for Advertising Agency of the Year and Victorian Agency of the Year. Can I just say I am very glad I wasn’t the one making the decisions on separating these amazingly talented outfits.

“Speaking of judges, the women and men who made up our panel have once again done a magnificent job. There were 110 of them in total, representing marketers and executives including some of Australia’s very top brands. We were also sure to make sure we had a many women as men on the panel,” Hovenden said.

B&T would like to congratulate all of this year’s winners, everybody who entered, thank all our judges and, of course, our very, very generous sponsors.

The full list of winners for the 2016 B&T Awards were:

Best ad campaign – Clemenger BBDO Melbourne – “Bonds – The Boys”

Best digital campaign – Colenso BBDO – “Amnesty International Unblocker”

Best media campaign – UM – “Build Your Lego Christmas”

Best PR campaign – Eleven and TBWA\Sydney – “Krispy Kreme American Classics”

Best programmatic trading team – Accuen Australia- The First Media Neutral Trading Desk

Best use of mobile – Saatchi & Saatchi – “LandCruiser Emergency Network”

Best use of real-time marketing – Atomic 212° – “Lucy The Robot”

Best use of social media – DDB – “Sydney Opera House #comeonin”

Best use of sponsorship – Cummins&Partners – “Tropfest”

Content marketing strategy of the year – PHD Media – I love you Troye!!!!!!! How HP tapped into Youtube celebs to woo young females

Data-driven marketing (highly commended) – Alley for “Youfoodz”

Data-driven marketing – Clemenger BBDO Melbourne – SNICKERS – Hungerithm

Marketing Technology Company  – PLAYGROUND XYZ

Media brands of the year – Taste.com.au

Media sales team of the year – Nova Entertainment

Young achiever of the year – Clemenger BBDO Melbourne’s Tom and George McQueen

Advertising agency of the year (highly commended) – TBWA\Australia

Advertising agency of the year – The Monkeys

Branding and design agency of the year – Special Group

Direct response/performance agency of the year – AFFINITY

Emerging agency of the year – Special Group

Employer of the year (under 100) – Klick Communications

Employer of the year (over 100/highly commended) – CHE Proximity

Employer of the year (over 100) – OMD

Experiential agency of the year – Traffik Group

Independent agency of the year – The Works

Marketing team of the year – Taylors Wines

PR agency of the year – One Green Bean

Production company of the year (highly commended) – The Woolshed Company

Production company of the year – Milkmoney

Research agency of the year – TNS Australia

NSW agency of the year – The Hallway

Victorian agency of the year – Leo Burnett Melbourne

Media agency of the year – Atomic 212°

State agency (other states) – The Brand Agency

Queensland agency of the year – Clemenger BBDO Brisbane

People’s choice – Carat Australia

B&T agency of the year – Atomic 212°

 

Please login with linkedin to comment

Latest News

Why The “No” Campaign Is Just One Long Slippery Slope
  • Opinion

Why The “No” Campaign Is Just One Long Slippery Slope

Not exactly your typical marketing/media piece, but here playwright Ron Elisha (pictured below) explains the damage done by the “No” campaign and the now infamous skywriting on a recent blue-sky Sydney Sunday… My daughter is crying. It’s not that she’s fallen over and barked her knee. Nor is it the trauma of immunization, or the […]

Opinion

by B&T Magazine

B&T Magazine
QMS Goes West With ‘The Leeder’
  • Advertising
  • Media

QMS Goes West With ‘The Leeder’

QMS Media continues to expand its digital portfolio across Western Australia, switching on an iconic billboard in the heart of Perth. Following the launch of two new digital billboards in the major WA regional centres of Bunbury and Kalgoorlie in recent months, ‘The Leeder’ further delivers on QMS’ digital expansion strategy out west. Positioned at […]

PR Firm Text100 Wins NetApp Account For APAC
  • Marketing

PR Firm Text100 Wins NetApp Account For APAC

Global marketing communications agency Text100 has announced it been appointed by data management company NetApp to drive its brand transformation effort across the Asia-Pacific (APAC) region. Following local competitive pitches conducted across the region, Text100 has been appointed as the APAC lead agency out of Singapore, and as the local agency of record in Australia, […]

MFA Awards 2017 Winners Revealed!
  • Advertising
  • Marketing
  • Media

MFA Awards 2017 Winners Revealed!

B&T once again donned the tux, applied the Brut, and primed the liver for last night's MFA Awards in Sydney.

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant
  • Media
  • Technology

Concrete Playground Launches Voice-activated Nightlife Guide With Google Assistant

Digital publisher Concrete Playground has unveiled a new app that helps Millennials plan their night out using voice control – the first of its kind to become available in Australia. Concrete Playground’s Guide to Tonight now works with Google Assistant, making it available on a range of Google devices and helping people to decide what […]

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses
  • Marketing

Digital Women’s Network & The Australian College Of Marketing Unveil Latest Short Courses

The Australian College of Marketing is collaborating with the Digital Women’s Network to bring new short courses aimed to provide the latest skills across all aspects of the Digital landscape, kicking off in Melbourne and Sydney in 2018. Course content will focus around various topics related to the digital marketing landscape. All courses will run […]

Man working at office desk, looking at computer and scratching head
  • Technology

Where Are Digital & Tech Skills & Salaries Headed?

The rapid pace of technological change in the digital sector is seeing demand for those with the right skill sets outstrip availability, both locally and globally. The individuals who have kept their skills up to date are being well-rewarded financially. Now, Digital + Technology Collective’s expanded annual Skills and Salary Survey will put some numbers and context […]

Disney & ESPN Unify Sales & Partnerships Teams
  • Advertising
  • Marketing
  • Media

Disney & ESPN Unify Sales & Partnerships Teams

Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams. Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker. Nik […]

by B&T Magazine

B&T Magazine
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]