The B&T Awards! All The Winners Announced! As Atomic 212° Takes Home Agency Of The Year!

The B&T Awards! All The Winners Announced! As Atomic 212° Takes Home Agency Of The Year!
SHARE
THIS



The industry’s night of nights – the dazzling B&T Awards – has been run and won with Sydney-based full-service agency Atomic 212° taking the top prize of the night as B&T’s Agency of the Year. While Carat carried-off the prize for People’s Choice (see full list of winners below).

Friday night saw Sydney’s Town Hall packed to bursting with over 800 of media and marketing’s glitterati attending the 11th annual running of the B&T Awards, all dutifully and hilariously compered by The Chaser’s Chris Taylor and Craig Reucassel.

And if you’re after the photos from the evening, you’ll find the winners here, media wall shots here, some more social photos pre-ceremony here, awards ceremony candids here AND after party photos right here.

With a record number of entires – some 450 whittled to the 34 categories – the judging was extensive, gruelling and got underway many months ago.

In his opening address, B&T’s editor in chief, David Hovenden, told the particularly boisterous and exuberant crowd: “This year, we’ve had record number of entries and as such there will be a record number of winners. Agencies, campaigns and people who didn’t make the shortlist were amazing. So if you’re in this room tonight as someone on one of those shortlists known that you’re pretty bloody awesome already.

“During the live judging day, I had the very great privilege of hosting the panel for Advertising Agency of the Year and Victorian Agency of the Year. Can I just say I am very glad I wasn’t the one making the decisions on separating these amazingly talented outfits.

“Speaking of judges, the women and men who made up our panel have once again done a magnificent job. There were 110 of them in total, representing marketers and executives including some of Australia’s very top brands. We were also sure to make sure we had a many women as men on the panel,” Hovenden said.

B&T would like to congratulate all of this year’s winners, everybody who entered, thank all our judges and, of course, our very, very generous sponsors.

The full list of winners for the 2016 B&T Awards were:

Best ad campaign – Clemenger BBDO Melbourne – “Bonds – The Boys”

Best digital campaign – Colenso BBDO – “Amnesty International Unblocker”

Best media campaign – UM – “Build Your Lego Christmas”

Best PR campaign – Eleven and TBWA\Sydney – “Krispy Kreme American Classics”

Best programmatic trading team – Accuen Australia- The First Media Neutral Trading Desk

Best use of mobile – Saatchi & Saatchi – “LandCruiser Emergency Network”

Best use of real-time marketing – Atomic 212° – “Lucy The Robot”

Best use of social media – DDB – “Sydney Opera House #comeonin”

Best use of sponsorship – Cummins&Partners – “Tropfest”

Content marketing strategy of the year – PHD Media – I love you Troye!!!!!!! How HP tapped into Youtube celebs to woo young females

Data-driven marketing (highly commended) – Alley for “Youfoodz”

Data-driven marketing – Clemenger BBDO Melbourne – SNICKERS – Hungerithm

Marketing Technology Company  – PLAYGROUND XYZ

Media brands of the year – Taste.com.au

Media sales team of the year – Nova Entertainment

Young achiever of the year – Clemenger BBDO Melbourne’s Tom and George McQueen

Advertising agency of the year (highly commended) – TBWA\Australia

Advertising agency of the year – The Monkeys

Branding and design agency of the year – Special Group

Direct response/performance agency of the year – AFFINITY

Emerging agency of the year – Special Group

Employer of the year (under 100) – Klick Communications

Employer of the year (over 100/highly commended) – CHE Proximity

Employer of the year (over 100) – OMD

Experiential agency of the year – Traffik Group

Independent agency of the year – The Works

Marketing team of the year – Taylors Wines

PR agency of the year – One Green Bean

Production company of the year (highly commended) – The Woolshed Company

Production company of the year – Milkmoney

Research agency of the year – TNS Australia

NSW agency of the year – The Hallway

Victorian agency of the year – Leo Burnett Melbourne

Media agency of the year – Atomic 212°

State agency (other states) – The Brand Agency

Queensland agency of the year – Clemenger BBDO Brisbane

People’s choice – Carat Australia

B&T agency of the year – Atomic 212°

 

Please login with linkedin to comment

Latest News

“Young Talent Need Time For More ‘Blue Sky’ Thinking”: NewsMediaWorks CEO
  • Advertising
  • Marketing
  • Media
  • Technology

“Young Talent Need Time For More ‘Blue Sky’ Thinking”: NewsMediaWorks CEO

NewsMediaWorks has come on board once again to sponsor B&T’s 30 Under 30 Awards, and we caught up recently with CEO Peter Miller (pictured above) to talk all about young talent in the industry, and what can be done better to foster and preserve it. Why has NewsMediaWorks decided to partner with the 30 Under […]

by B&T Magazine

B&T Magazine
H&M Racist “Monkey” Hoodies Now Selling For $2500 On eBay
  • Marketing

H&M Racist “Monkey” Hoodies Now Selling For $2500 On eBay

H&M’s now infamous “coolest monkey in the jungle” kid’s hoodie is now selling on eBay for a reported $2500 following its global notoriety. Last week the budget fashion chain made world headlines when it showed a young lad of African origins modelling the jumper in an online campaign for its UK outlets. There was universal […]

by B&T Magazine

B&T Magazine
Former News Corp Corporate Affairs Chief Joins Seven West Media
  • Media

Former News Corp Corporate Affairs Chief Joins Seven West Media

Seven West Media (SWM) may have found a replacement for its recently-departed corporate affairs boss Simon Francis. Stephen Browning, who was previously News Corp’s corporate affairs chief, is now working as a communications consultant at SWM, according to The Australian. It’s understood that SWM chief executive Tim Worner will work closely with Browning in the […]

by B&T Magazine

B&T Magazine
Bohemia Hires Rebecca Hamilton As Media Director
  • Advertising
  • Media

Bohemia Hires Rebecca Hamilton As Media Director

M&C Saatchi Group-owned media agency Bohemia has announced the appointment of Rebecca Hamilton as its media director to lead the Freedom Furniture and Michael Hill accounts. Hamilton joins Bohemia from Disney Theatrical Productions, where she played an integral role in the success of The Lion King and Aladdin the Musical. Prior to that, Hamilton was […]

Zenith’s Shaun Harmor Joins Posterscope As Group Business Director
  • Advertising
  • Media

Zenith’s Shaun Harmor Joins Posterscope As Group Business Director

Out-of-home agency Posterscope has announced it has welcomed Shaun Harmor to its Melbourne team as group business director. Reporting to national general manager David Campbell, Harmor joins Posterscope’s national leadership team and assumes responsibility for driving the pioneering and service delivery in the Melbourne market. With an investment and trading background across a number of […]

Compare The Market Hires New Chief Marketing Officer
  • Marketing

Compare The Market Hires New Chief Marketing Officer

Finance comparison website Compare the Market has announced the appointment of Jenny Williams as its chief marketing officer. Williams brings with her more than 30 years’ experience in technology-driven marketing to the role, and is well-known for her digital expertise. She joins Compare the Market from Ideagarden, where he led brand, digital and marketing transformations. […]

Emirates Tells Travellers ‘Don’t Upgrade Your Seat, Upgrade Your Airline’ In Funny New Ads
  • Advertising
  • Campaigns

Emirates Tells Travellers ‘Don’t Upgrade Your Seat, Upgrade Your Airline’ In Funny New Ads

Emirates has released its latest marketing campaign to promote travel on its award-winning Economy class. Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine