The B&T Awards! All The Winners Announced! As Atomic 212° Takes Home Agency Of The Year!
The industry’s night of nights – the dazzling B&T Awards – has been run and won with Sydney-based full-service agency Atomic 212° taking the top prize of the night as B&T’s Agency of the Year. While Carat carried-off the prize for People’s Choice (see full list of winners below).
Friday night saw Sydney’s Town Hall packed to bursting with over 800 of media and marketing’s glitterati attending the 11th annual running of the B&T Awards, all dutifully and hilariously compered by The Chaser’s Chris Taylor and Craig Reucassel.
And if you’re after the photos from the evening, you’ll find the winners here, media wall shots here, some more social photos pre-ceremony here, awards ceremony candids here AND after party photos right here.
With a record number of entires – some 450 whittled to the 34 categories – the judging was extensive, gruelling and got underway many months ago.
In his opening address, B&T’s editor in chief, David Hovenden, told the particularly boisterous and exuberant crowd: “This year, we’ve had record number of entries and as such there will be a record number of winners. Agencies, campaigns and people who didn’t make the shortlist were amazing. So if you’re in this room tonight as someone on one of those shortlists known that you’re pretty bloody awesome already.
“During the live judging day, I had the very great privilege of hosting the panel for Advertising Agency of the Year and Victorian Agency of the Year. Can I just say I am very glad I wasn’t the one making the decisions on separating these amazingly talented outfits.
“Speaking of judges, the women and men who made up our panel have once again done a magnificent job. There were 110 of them in total, representing marketers and executives including some of Australia’s very top brands. We were also sure to make sure we had a many women as men on the panel,” Hovenden said.
B&T would like to congratulate all of this year’s winners, everybody who entered, thank all our judges and, of course, our very, very generous sponsors.
The full list of winners for the 2016 B&T Awards were:
Best ad campaign – Clemenger BBDO Melbourne – “Bonds – The Boys”
Best digital campaign – Colenso BBDO – “Amnesty International Unblocker”
Best media campaign – UM – “Build Your Lego Christmas”
Best PR campaign – Eleven and TBWA\Sydney – “Krispy Kreme American Classics”
Best programmatic trading team – Accuen Australia- The First Media Neutral Trading Desk
Best use of mobile – Saatchi & Saatchi – “LandCruiser Emergency Network”
Best use of real-time marketing – Atomic 212° – “Lucy The Robot”
Best use of social media – DDB – “Sydney Opera House #comeonin”
Best use of sponsorship – Cummins&Partners – “Tropfest”
Content marketing strategy of the year – PHD Media – I love you Troye!!!!!!! How HP tapped into Youtube celebs to woo young females
Data-driven marketing (highly commended) – Alley for “Youfoodz”
Data-driven marketing – Clemenger BBDO Melbourne – SNICKERS – Hungerithm
Marketing Technology Company – PLAYGROUND XYZ
Media brands of the year – Taste.com.au
Media sales team of the year – Nova Entertainment
Young achiever of the year – Clemenger BBDO Melbourne’s Tom and George McQueen
Advertising agency of the year (highly commended) – TBWA\Australia
Advertising agency of the year – The Monkeys
Branding and design agency of the year – Special Group
Direct response/performance agency of the year – AFFINITY
Emerging agency of the year – Special Group
Employer of the year (under 100) – Klick Communications
Employer of the year (over 100/highly commended) – CHE Proximity
Employer of the year (over 100) – OMD
Experiential agency of the year – Traffik Group
Independent agency of the year – The Works
Marketing team of the year – Taylors Wines
PR agency of the year – One Green Bean
Production company of the year (highly commended) – The Woolshed Company
Production company of the year – Milkmoney
Research agency of the year – TNS Australia
NSW agency of the year – The Hallway
Victorian agency of the year – Leo Burnett Melbourne
Media agency of the year – Atomic 212°
State agency (other states) – The Brand Agency
Queensland agency of the year – Clemenger BBDO Brisbane
People’s choice – Carat Australia
B&T agency of the year – Atomic 212°
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.