B&T Awards: What The Hell Is The Research Agency Of The Year Award?

B&T Awards: What The Hell Is The Research Agency Of The Year Award?

B&T Awards are back with a bang, bringing the industry’s best awards night to the Sydney Town Hall on November 18. The entries have already started rolling in, and the tickets will soon be flying out the door, but before we can get ahead of ourselves, we need to clear a few things up.

B&T Magazine
Posted by B&T Magazine

This year, we’ve listened to all of your feedback and created a few new categories. In the Agency of the Year section, we’re bringing you the Branding & Design Agency of the YearDirect Response / Performance Agency of the YearProduction Company of the Year and Research Agency of the Year.

In the second round of Other Categories, we’ve also added an award for Best Use of Mobile to the bill.

So first off in the rundown of new categories, let’s talk research.

The Research Agency of the Year Award is open to any agency in Australia or New Zealand. Both stand-alone agencies and departments of larger agencies or organisations are eligible to enter.

Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

You are eligible for the Research Agency category if you:

  • Monitor the success of a client’s marketing activities and identify ways to improve performance.
  • Have worked across areas such as shopper marketing, product testing, concept testing, customer segmentation, customer experience, brand strategy or the changing attitudes, behaviours and cultural trends across Australia.
  • Assess market potential and interpret market trends, test advertising and study audience responses to various media.
  • Bring clients better understandings of consumers through qualitative or quantitative research, trends implications or social media influences.

Here’s looking at you: Hall & Partners Open Mind; Quantum Market Research; C_Space; The Leading Edge; Jigsaw; Chime Insight and Engagement; Quantium; Ipsos Australia; colmar brunton; Roy Morgan Research + many more…

To enter click here, and more info check out the website and criteria. Stay tuned for more breakdowns of the new award categories tomorrow.