B&T Awards: Am I Eligible To Win Direct Response / Performance Agency Of The Year?

B&T Awards: Am I Eligible To Win Direct Response / Performance Agency Of The Year?
SHARE
THIS



B&T Awards are open to entries and if you want that coveted gong you better hustle on your submissions – entries close on August 5. And if you’re a little clueless as to which category you’re best suited to, we’re giving you the rundown on the five new categories we’re introducing this year.

So far, we’ve gone ahead and comprehensively explained these fresh additions:

Today, it’s all about the Direct Response/Performance Agency of the Year.

Open to any agency in Australia or New Zealand, both stand-alone agencies and departments of larger agencies or organisations are eligible to enter. Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

You are eligible for the Direct Response/Performance Agency category if you:

  • Provide your clients with Direct Response campaigns that drive immediate, measurable results, such as leads, sales, acquisitions, subscriptions, applications, accounts, request for information, web visits, downloads and phone calls.
  • Have worked across disciplines of performance media planning, paid search creative and campaign management, biddable display creative and management, insight and performance reporting, performance-based social creative and management.
  • Have worked to objectives of cost per click, cost per lead, and CPA advertising.
  • Provide in-depth analytics that allow clients to capitalise on customer data.

Here’s looking at you: Direct Response Media; Advertising Advantage; iCumulus; Verticurl; WiTH Collective; The Performance Factory; Columbus; iProspect; Neo@Ogilvy; Performics.

Now don’t be a tit and miss the entry deadline of August 5 if you’re vying for a coveted trophy – get your entries in and tickets bought. And naturally get excited – it’ll be here before you know it.

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]