Aussie media mogul Bruce Gordon has furthered his interest the regional affiliate partner of the Seven Network, purchasing 4.9 per cent more in Prime Media’s shares.
Gordon executed the move via Deutsche Bank, who purchased the shares of fund management firm Perpetual, according to Fairfax.
It comes after the WIN owner bought 39 million shares in Prime Media from Seven Group Holdings in September last year, meaning he now has a 24 per cent stake in the company.
Gordon’s latest move on Prime has sparked speculation that he is also looking to grow his interest in Nine Entertainment, which he currently holds a 14.97 per cent stake in.
Fairfax sources claim Deutsche Bank has been snapping up shares on Nine on behalf of an undisclosed party.
As media companies are busy eyeing each off potential M&A suitors following the new media laws being passed, it’s also being speculated that Gordon could look to merge WIN and Prime to create a regional TV broadcasting superpower.