Brisbane Uses Google Cardboard To Entice Sydneysiders And Melbournians

SHARE
THIS



In an Australian tourism first, Brisbane will use pioneering Google Cardboard technology to give Sydneysiders and Melbournians the chance to experience the city’s urban cool renaissance in virtual reality.

Brisbane invites shoppers at Bondi Farmer’s Markets and Prahran Markets to escape the winter inside pop-up Brisbane Bubbles this Saturday (27 June) and experience the warm hospitality and sunny disposition of Brisbane locals. By stepping inside the giant inflatable bubbles, visitors will get to participate in six ‘must-do’ Brisbane experiences via Google Cardboard – the innovative device which transforms any personal mobile into a virtual reality headset.

Tourism and Events Queensland CEO, Leanne Coddington, said Brisbane’s enviable winter lifestyle and diverse calendar of events would be showcased through the lens of Google Cardboard. “The virtual reality initiative invites Sydney and Melbourne residents to escape the winter chill and explore Brisbane by abseiling down Kangaroo Point Cliffs, going to a local live music gig, enjoying the city’s thriving dining and entertainment precincts or attending one of our exclusive events,” Coddington said.

“This partnership with Google Cardboard is an authentic and engaging way to connect with our southern neighbours and invite them north this winter.” Lisa Bora, head of mobile at Google Australia, said: “We’re delighted to see such a creative use of technology, which will give people a taste of Queensland.”

The six virtual reality experiences range from Sunday sessions in the outdoors, to sunset abseiling, running onto the grounds at Suncorp Stadium and watching a live gig at former Powderfinger bassist’s new watering hole, The Triffid.

Fittingly, the virtual reality campaign aims to bring to life Brisbane’s diverse experiences and reveal its hidden depths by tapping into this thirst for immersive experiences. While viewing the videos via the Google Cardboard technology offers the best experience, the six Brisbane videos can also be experienced via desktop or android devices with YouTube’s recently released 360 video format. As long as viewers are using a Chrome browser or android app, they can experience Brisbane in 360 by simply visiting the Visit Brisbane YouTube Channel.

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]