Brightcove Announces Industry’s First End-To-End Video Management Solution

Brightcove Announces Industry’s First End-To-End Video Management Solution
SHARE
THIS



Video cloud service Brightcove announced the release of Brightcove Social, the first video solution that enables organisations to manage their video presence across social networks from a single interface.

Brightcove empowers marketers, enterprises, and media organisations to maximise the tremendous potential of social video. It does this by enabling teams to edit, publish and track their videos in the native playback environments of Facebook, YouTube, and Twitter –as well as their own websites– from Video Cloud, Brightcove’s complete video platform.

Eighty per cent of consumers say social video is the best way to get to know a brand on digital channels, according to a new Brightcove study. While content owners have recognised the tremendous power of video on social networks to increase reach and engagement, they are finding that distributing video on these platforms can be inefficient and time consuming.

Brightcove Social streamlines the publishing workflow and aggregates analytics for social video to maximise publishing efficiency and social video return on investment.

“For marketers, enterprises, and media organisations using social platforms today, it’s the wild, wild west,” said David Mendels, CEO, Brightcove.

“Each platform has different requirements, best practices, and ecosystems that makes the process for distributing and analysing video over multiple platforms complicated. Brightcove Social is the first solution that simplifies the process by putting all the tools to edit, distribute, and analyse the performance of native social video in one place. The opportunity in this space is immense and Brightcove has made helping our customers take advantage of social video a top priority.”

Marketers: Increase Brand Awareness, Expand Reach, Drive Purchases

Social video offers a huge opportunity for marketers. According to the Brightcove study:

  • Three out of four consumers acknowledge the connection between watching video on social networks and their purchasing decision-making process
  • 75 per cent of consumers said that social video influenced their purchasing decisions
  • Nearly 50 per cent of consumers responded that they have made a purchase after watching a video on social media

Many brand, content, and social marketers are already using video in social media channels to engage audiences across all stages of the customer lifecycle. Brightcove Social saves them time by providing easy to use tools and simple workflows to create, publish, and track social video that plays natively on each platform. It also improves the impact of social video by making it easy to optimise the viewing experience and branding for each social channel and analyse the reach and impact of videos in one place.

Publishers and Broadcasters: Increase Viewership, Promote Programming, Accelerate Revenue

Media companies have flocked to social networks in order to stay in front of their audiences and as an opportunity to increase viewership. Brightcove Social helps media organisations increase their audience engagement via social video, better understand what content resonates with their viewers and accordingly optimise their revenues. In addition to simplifying and automating the publishing of video to social channels, media organisations can use Brightcove Social to apply content rights and track viewing metrics.

“On one hand, media organisations are struggling to make money. On the other, executing on cross-platform social strategy is too complicated because of the distinct workflows and best practices for each platform,” Anil Jain, Executive Vice President and General Manager, Media, Brightcove said.

“Brightcove Social allows media organisations to increase revenue through increased viewership and create more stickiness with their audiences regardless of where they consume content. In the past, they have not had the tools to do this effectively.”

Core functionality

  • Publish video to native players on social channels. Leverage the advantages each platform gives to native video content by easily selecting videos and adding metadata to publish natively to Facebook, YouTube, and Twitter.
  • Gain deep insight through social video analytics. View and compare video analytics for Facebook, YouTube, and Twitter, as well as other web properties, to understand video performance. Capture feedback such as likes, comments, and shares to better understand viewer preferences.
  • Streamline and optimise content tailored for each social network.  Quickly and easily optimise content for the different needs of each social network by clipping and editing video content.
  • Improve time to site by automated sync rules. Set up sync rules to automatically publish video content with designated metadata tags, streamlining time to site.

Customer Testimonials:

“Having the ability to streamline the publishing process to our Facebook and Twitter pages natively in the one platform saves us plenty of time on backend processes, which give us more time to focus our energy on generating quality content for rugby fans. When Brightcove Social officially launches, the data analytics capabilities will be extremely valuable for rugby.com.au also.

“We’re constantly reviewing our content and how our fans engage with it, so having these reports will allow us to have a deeper understanding into what of fans want, which at the end of the day is the essence of rugby.com.au, and it’s values – delivering rugby to our fans” – Australian Rugby Union.

“In a world where the content “sweet spot” is constantly shifting, and video is the new king of content, Brightcove Social helps me and my team keep our focus. By simplifying the where and when of video content, it lets me concentrate on the how and why.”- Lawrence Neves, Senior Operations Manager, B&H Photo

“On a given day I might be sharing videos to any one of six different social accounts. It’s saved me a lot of time to manage this via Brightcove Social instead of having to upload and enter metadata individually on several different sites. We can have a unified message across multiple platforms, or customise our posts for each site. I can accomplish in a few seconds what otherwise might have taken five to ten minutes.  Especially with tight news deadlines, any time we can save is a huge asset.” Peter Huoppi, Director of Multimedia, The Day Publishing Co.

“As a Brightcove customer, we quickly realised the tremendous value Brightcove Social would bring to our day-to-day social media operations. It’s a tremendous time saver. Before Brightcove Social, we were updating to each of our social channels on an ad hoc basis. Our social team is saving a couple of hours a day by automating all of our social video through the platform.” – Jessica Koplos, Director of Electronic Media, San Francisco Opera.

Latest News

Nine Appoints 9Honey Editor
  • Media

Nine Appoints 9Honey Editor

B&T's editor was coincidentally dribbling honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine