Australian cricket champion, Brett Lee, has been appointed Cochlear’s first Global Hearing Ambassador.
As Cochlear Ambassador, Brett will spearhead a ‘Sounds of Cricket’ campaign to raise awareness of the significant medical, social and economic impacts hearing loss can have on individuals and their families.
The campaign, commencing later this year, asks people to: ‘Imagine if you could only imagine the sounds of cricket.’
Speaking in London at Lords, prior to the start of The Ashes, Lee said: “Hearing loss is a huge global public health issue. I can’t imagine cricket without sound – on the field not hearing the appeals and the crowd, off the field not hearing team mates, or at home not hearing family. I can’t imagine it.
“And through the language of cricket, a game with three billion fans across the world, we can expose more people to implantable hearing technologies. We can help more people go from silence to sound.”
Cochlear CEO, Dr Chris Roberts, said: “We are delighted to have one of the true greats of sport working with Cochlear. Sport is a universal language and cricket is one of the most communicated languages in the world.
“While 114 million people watched this year’s Superbowl, making it the most watched television program in US history, approximately 1 billion people watched the Cricket World Cup Match between India and Pakistan, broadcast from Adelaide. That is truly astonishing.
“With reach like this and an Ambassador like Brett, our goal is to connect as many people as possible to a world of sound. Our promise is to help people ‘Hear now. And always’, so they can live the life they want.”