Resident Top Gear head honcho, racist and staff-beating pugilist, Jeremy Clarkson, has been dumped by the BBC to the fury of many and the great relief of the rest. And with the news of his sacking, interestingly it’s been a number of the car companies and other brands that have rallied in support of the unemployed presenter.
Controversy has always been 54-year-old Clarkson’s schtick. He has offended nearly every minority group imaginable- from race, to gender, to people with disabilities and even truck drivers. Yet despite the continual controversy the car program is universally popular, and Clarkson is stinking rich (with an estimated net worth of $30 million pounds).
According to the BBC, in 2014 Top Gear TV was watched estimated 370 million people weekly, with over three million YouTube subscribers, 19 million Facebook fans, one million Twitter followers and a magazine with a global circulation of 1.67 million.
However all of this has come to a screeching halt, with the announcement that Clarkson will no longer be gracing viewers with his racist, sexist, homophobic views- mixed with car commentary.
Brands have taken to social media to react to the sacking, with either supporting or scathing results:
— ToyotaGB (@ToyotaGB) March 25, 2015
— Aldi Stores UK (@AldiUK) March 25, 2015
— WWE (@WWE) March 25, 2015
— Virgin Media (@virginmedia) March 25, 2015
— iRadio (@ThisisiRadio) March 25, 2015
Red Bull UK
— Red Bull UK (@RedBullUK) March 25, 2015
Papa John Pizza
— Papa John's UK (@PapaJohnsUK) March 25, 2015
— Paddy Power (@paddypower) March 25, 2015
Tony Hall, BBC’s director general, released a statement saying that continuing Top Gear in 2016 “will be a big challenge and there is no point in pretending otherwise”.
Reactions of co-workers:
Gutted at such a sad end to an era. We're all three of us idiots in our different ways but it's been an incredible ride together.
— Richard Hammond (@RichardHammond) March 25, 2015