Major London transport system the Underground is currently striking, leaving thousand-strong throngs of people stumbling around trying to figure out how to get to where they need to go.
Even with the almost tear-inducing queues around England’s capital at the moment, many brands are trying to get in the thick of the conversation, piggy-backing off the hashtag floating around – #TubeStrike.
Check out some of B&T’s favourites below.
Deodorant brand Sure deodorant definitely got in the spirit of it, tweeting about it and taking out tactical ads around London.
— Sure UK & Ireland (@sureuk) July 9, 2015
Wall’s Ice Cream
— HBO (@HBO_UK) July 9, 2015
— innocent drinks (@innocent) July 9, 2015