Brands Jump On Yeezus After Twitter Rant

Kanye West American rapper, songwriter, record producer, film director, entrepreneur, and fashion designer, Kanye West attends the Cannes Lions 2014, 61st International Advertising Festival in Cannes, southern France, Tuesday, June 17, 2014. The Cannes Lions International Advertising Festival is a world's meeting place for professionals in the communications industry.(AP Photo/Lionel Cironneau)

Kanye “Yeezy” West recently threw some serious shade at Wiz Khalifa after the rapper attacked Yeezy’s new album title Wave; in response to Kanye going cray, a few brave brands have jumped on the trending topic to make some product jokes of their own.

Kanye’s now-deleted Twitter spree came in response to a tweet from Wiz accusing Kanye of ripping off hip hop artist Max B who “created the wave” and has often used that theme in his music. 

Wiz then threw even more shade at Yeezy when he tweeted about hitting “this kk,” which Kanye took to mean his wife Kim Kardashian, but is actually a strain of weed.


In response Kanye went a little cray, sending out over 30 tweets about Wiz which have since been deleted. But the internet is forever so here are the screenshots: 4


It goes on for a while, some brands have taken inspiration from Kanye’s rant:

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